Director of Marketing & eCommerce

Responsibilities

• Strategic Leadership: Develop and execute short- and long-term marketing and eCommerce strategies aligned with company goals.
• Customer Insights: Leverage customer and sales data to inform marketing decisions and enhance customer experience.
• Brand Stewardship: Lead brand positioning, messaging, and communications to build loyalty and engagement.
• Omnichannel Marketing: Oversee all advertising efforts including print, radio, TV, social media, and digital platforms.
• eCommerce Management: Drive website content strategy, user experience, online merchandising, and performance analytics.
• Customer Service Oversight: Ensure high-quality customer service standards across all digital channels.
• Retail Support: Collaborate with store teams to develop and execute marketing initiatives that support in-store traffic and sales.
• Team Development: Hire, train, and mentor marketing and eCommerce staff to foster innovation and excellence.
• Budget Oversight: Manage marketing budgets, COOP advertising programs, and vendor relationships.
• Cross-Functional Collaboration: Work closely with Buying, Retail, and HR teams to support promotions and recruitment marketing.

Requirements

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
• Proven experience in retail or consumer goods marketing and eCommerce leadership.
• Strong analytical skills with the ability to interpret data and drive ROI.
• Exceptional communication and interpersonal skills.
• Creative thinker with a customer-first mindset.
• Experience managing digital marketing, eCommerce platforms, and customer service teams.
• Ability to travel as needed (valid driver’s license required).