Director of Marketing

Responsibilities

• Marketing Strategy & Leadership
• Develop and execute a comprehensive marketing strategy aligned with company goals, sales objectives, community growth plans, and overall business priorities.
• Lead the planning, development, and execution of integrated marketing campaigns across digital, print, social media, email, signage, direct mail, and other relevant channels.
• Establish marketing priorities, budgets, timelines, and performance metrics to ensure resources are allocated effectively.
• Maintain and strengthen the company’s brand identity, ensuring consistency in messaging, visual presentation, and customer experience across all marketing channels.
• Identify emerging marketing trends, technologies, and opportunities to improve effectiveness, increase engagement, and maintain a competitive advantage.
• Lead marketing planning for new community openings, model home launches, grand openings, promotional events, and other sales-driving initiatives.
• Coordinate the development of marketing collateral, signage, photography, video, floor plans, brochures, digital assets, and other materials that showcase the company’s homes and communities.
• Work closely with Sales to understand buyer needs, competitive positioning, market conditions, and customer feedback.
• Evaluate the effectiveness of marketing initiatives and adjust strategies based on lead quality, traffic, sales activity, and business results.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 7+ years of progressive marketing experience, with demonstrated experience leading marketing strategy and execution.
• Prior experience in residential homebuilding, real estate development, residential real estate, or a related industry strongly preferred.
• Proven experience managing multiple marketing channels, including digital advertising, websites, SEO, social media, email marketing, print, and traditional advertising.
• Experience leading, mentoring, or managing a team, with the ability to balance people leadership and hands-on execution.