Responsibilities

• Own marketing execution end to end. This is a build and produce role, not a delegate and oversee role. You will personally write and design core marketing materials, including brochures, one pagers, sales collateral, email campaigns, and website copy, alongside directing your team
• Develop and execute a marketing strategy tied directly to revenue, including group sales, private buyouts, session bookings, and event revenue, with clear targets you are accountable to
• Directly manage and set daily and weekly priorities for the Social Media Coordinator and Content Creator, including reviewing and approving their output against a content calendar and performance goals
• Translate the DSRT SURF product, including the lagoon, sessions, private buyouts, lessons, and events, into compelling, sales ready messaging and materials, not just brand awareness content
• Lead digital marketing efforts including paid media, email marketing, SEO/SEM, and website updates, with hands on ownership of campaign builds, not just campaign oversight
• Build and maintain a library of sales and marketing collateral, including brochures, pitch decks, one sheets, and proposal templates, used by sales, partnerships, and front of house teams
• Oversee content production across photography, video, and social with direct creative direction and quality control, serving as the final check before anything goes out
• Manage and quality control outside design and creative vendors, stepping in to execute or revise materials directly when vendor output does not meet brand standards
• Evaluate the effectiveness of current creative and design vendor relationships and recommend changes if they are not meeting the brand’s needs
• Analyze campaign and channel performance and adjust strategy based on conversion and ROI, not just engagement metrics

Requirements

• Previous marketing leadership experience in hospitality, lifestyle, or a related consumer brand required
• Proven experience personally building marketing materials, including copywriting and layout, not just directing others to build them
• Comfort producing polished materials without solely relying on outside design help or AI design, using tools like Canva, Adobe Express, or similar, when agency or freelance design is not strong enough
• A track record of marketing efforts that moved revenue or bookings, not just awareness or press coverage
• Experience managing a small creative or social team and holding them accountable to output and deadlines
• Strong writing and messaging skills, with the ability to turn a product feature into a sentence that sells
• Experience with analytics, reporting, and campaign performance tracking
• Strong organizational, communication, and project management skills
• Ability to manage multiple projects and priorities in a fast paced environment
• Comfort working lean at a hospitality and lifestyle brand with a small team, not an agency with endless resources

Preferred

• You’re curious, positive, and excited to help build something unique from the ground up.
• You enjoy storytelling, creating memorable brand experiences, and finding creative ways to connect with audiences.
• You bring energy, professionalism, and adaptability to everything you do.
• You’re collaborative, solutions focused, and passionate about building brands that people genuinely want to engage with and experience.