Director of Marketing (Demand Generation & GTM)

Dallas, TX (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own the GTM and marketing engine to drive measurable pipeline and revenue growth across demand gen, product marketing, partnerships, and customer marketing.

  • Growth strategy and planning: define quarterly and annual plans tied to business outcomes and establish attribution and ROI reporting.
  • Cross-channel demand and product marketing execution: lead integrated campaigns across paid, organic, events, email, content, and partner channels; improve website conversions and lead-to-demo flow.
  • Market intelligence and execution governance: build competitive insights, coordinate offshore resources and agencies, and maintain calendars, SLAs, and performance dashboards.

Job Description

Own the GTM and marketing engine to drive measurable pipeline and revenue growth across demand gen, product marketing, partnerships, and customer marketing.

  • Growth strategy and planning: define quarterly and annual plans tied to business outcomes and establish attribution and ROI reporting.
  • Cross-channel demand and product marketing execution: lead integrated campaigns across paid, organic, events, email, content, and partner channels; improve website conversions and lead-to-demo flow.
  • Market intelligence and execution governance: build competitive insights, coordinate offshore resources and agencies, and maintain calendars, SLAs, and performance dashboards.
AlohaABA logo

AlohaABA

5.0 Glassdoor

AlohaABA is a leading provider of practice management software designed specifically for Autism Clinics. Our California-based organization is committed to addressing the challenges faced by the ABA therapy industry and empowering clinics with innovative solutions.With AlohaABA, Autism Clinics can streamline their operations and enhance efficiency. Our cutting-edge software enables seamless therapist management, efficient session scheduling, accurate insurance billing, and streamlined staff payroll. By automating these crucial tasks, clinics can focus on delivering high-quality care to their patients.As a Software as a Service (SAAS) product, AlohaABA offers a hassle-free experience. Our cloud-based solution eliminates the need for complex installations, allowing clinics to quickly implement our software and start reaping the benefits.We believe in the value of our product, which is why we offer a free month trial period. This enables clinics to thoroughly evaluate our software and witness its positive impact before committing to a subscription.At AlohaABA, we prioritize customer satisfaction. Our dedicated team provides comprehensive training on product demos, ensuring that clinics can effectively utilize all the features and functionalities of our software. We also offer ongoing support to assist clinics in maximizing their usage and addressing any inquiries or concerns.Join us in revolutionizing ABA therapy practice management. Experience the efficiency, convenience, and affordability that AlohaABA brings to Autism Clinics. Together, we can drive positive change in the industry and deliver exceptional care to individuals with autism.

Founded in 2015
Los Angeles, California, USA
55 employees (7 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
275.3K
Traffic Source Mix
Search
32.1%
Direct
64.6%
Referral
2.7%
Social
0.4%
Paid
0.1%

Headcount Trend

Current headcount: ~55

Marketing Team

Marketing Team Size
4 (7% of company)