Responsibilities

• Develop and own the overall marketing strategy, setting short and long-term goals aligned to company revenue and growth targets
• Define go-to-market strategies for new products, features, and partnerships
• Establish priorities and operating rhythm for the marketing team, ensuring focus on the highest-impact activities
• Define and manage the marketing budget, allocating spend for maximum ROI
• Provide regular reporting and strategic analysis of marketing performance to the CEO/President
• Directly manage the Marketing Manager, providing coaching, professional development, and clear direction
• Oversee the work of the Campaign Manager in coordination with the Marketing Manager
• Hold the team accountable to performance goals while empowering them to own execution
• Foster a culture of continuous improvement and high performance across the marketing function
• Own the demand generation strategy across paid, organic, email, and social channels

Requirements

• 7 to 10 years of progressive B2B marketing experience with at least 3 years in a leadership role
• Expert-level HubSpot experience is required
• Proven track record in demand generation and performance marketing, including paid media, SEO/SEM, email, and social
• Demonstrated experience managing and developing direct reports
• Strong analytical skills with the ability to translate data into strategy and measurable business impact
• Bachelor's degree from an accredited institution, or equivalent experience

Preferred

• Background in EdTech, BPO, and/or AI strongly preferred
• East Coast US location preferred (ET or CT time zone)
• Experience working with or managing globally distributed teams
• Familiarity with the higher education market, student success, or academic support technology
• A collaborative style with the ability to lead through influence as well as direct authority