Responsibilities

• Marketing Strategy & Brand Leadership - Owns and leads the North American marketing strategy for all brands, ensuring alignment with the company objectives, commercial priorities, and leadership-level business strategy. - Serves as a strategic marketing partner to executive leadership, sales leadership, and product development, providing recommendations that support growth, positioning, and brand consistency. - Develops and implements strategic marketing plans that align with brand and company objectives. - Collaborates with cross-functional teams, including sales, engineering, finance and product development, to ensure cohesive execution of brand initiatives. Large Projects & Cross-Functional Execution - Leads large-scale marketing projects from strategy through execution, including product launches, literature updates, trade show programs, brand campaigns, website initiatives, regional activations, and customer-facing marketing rollouts. - Sets project scope, timelines, milestones, stakeholder responsibilities, communication cadence, and success measures for major initiatives. - Coordinates across internal teams, outside partners, agencies, designers, developers, resources, sales, and product stakeholders to ensure projects are completed with quality, consistency, and accountability. - Creates structure around complex initiatives by clarifying priorities, removing obstacles, and ensuring strong follow-through across teams. Budget Ownership - Owns marketing budget planning, tracking, prioritization, and reporting for all North American brands. - Allocates budget across strategic initiatives, digital marketing, collateral, trade shows, events, agency support, training, product launch needs, and regional sales support. - Evaluates spend against business priorities, project requirements, campaign impact, and ROI expectations. - Partners with leadership to forecast marketing needs, justify investment, and manage resources responsibly. Digital Marketing - Oversees all digital marketing efforts, including website management, email campaigns, CRM, and social media presence for all brands. - Partners with internal and external content creators, designers, and developers to ensure brand consistency and user engagement as needed. - Uses digital performance data, customer engagement metrics, and sales feedback to improve campaign strategy and communication effectiveness. Trade Shows & Events - Works with sales and the Event and Social Coordinator to ensure the brand’s presence at trade shows, industry events, and regional activations aligns with brand standards. - Leads strategic planning for Delta Light Group North America’s presence at trade shows, industry events, showroom activations, regional programs, and customer-facing experiences. - Provides on-site support as needed. Product Expertise & Training - Develops and maintains sales presentations, onboarding materials, and product collateral to simplify and strengthen product specification. - Serves as a key liaison to product management and technical marketing teams to ensure North American market needs are addressed in launches and updates. Collaboration & Leadership - Manages, coaches, and develops marketing team members by providing clear priorities, expectations, feedback, and support. - Leads team planning and workload management to ensure resources are aligned to the highest-impact initiatives. - Builds team capability through mentoring, coaching, process improvement, skill development, and cross-functional exposure. - Provides leadership, mentorship, and direction to marketing staff and collaborates effectively with cross-functional teams. - Ensures all initiatives are executed with attention to quality, efficiency, and brand integrity. - Gathers and communicates market feedback and performance insights to support product and marketing improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent experience.
• Minimum of 8 years of progressive marketing experience, preferably within the architectural lighting, design, interiors, architecture, manufacturing, luxury products, or related AEC/specification-driven industry.
• Experience owning marketing strategy, budget planning, large projects, people leadership, and cross-functional execution.
• Experience working collaboratively with sales, product, executive leadership teams, and global HQ stakeholders.
• Experience working with international teams or HQ-level marketing/product stakeholders strongly preferred.
• Strong leadership-level strategic marketing skills with the ability to connect brand, product, sales, customer, and business priorities.
• Proficiency in digital marketing platforms, including Google Analytics, social media tools, CMS, CRM, and project management software (e.g., Monday.com).
• Strong budget management, project management, stakeholder management, and prioritization skills.
• Strong written, verbal, presentation, and executive communication skills.
• Excellent project management and organizational abilities.