Responsibilities

• Serve as the primary marketing consumer of the prospect and customer database in HubSpot and Salesforce, maintained by Enterprise Systems — translating foundational data into structured audience segments that power campaigns across all channels
• Define the marketing segmentation taxonomy: firmographic tiers, persona definitions, lifecycle stages, and ICP scoring criteria, ensuring consistent application as properties within HubSpot and Salesforce
• Partner with Enterprise Systems on data vendor and enrichment decisions, representing marketing's targeting requirements; identify and escalate data gaps that impair audience accuracy
• Build and maintain a full-funnel audience architecture — from awareness and net-new targeting through retargeting, pipeline acceleration, and customer expansion — with appropriate suppression logic at each stage
• Activate audiences across ad platforms (LinkedIn, Google, programmatic display), resolving the gap between account-level intent signals and contact-level targetable individuals; maintain sync cadences and platform audience governance
• Evaluate and operationalize intent data sources (e.g., Bombora, ZoomInfo) to prioritize in-market accounts and feed audience refresh cycles
• Define and own BHN's global campaign naming convention and UTM taxonomy across all channels — paid, email, events, and syndication — and enforce consistent application across internal teams and agencies
• Own the end-to-end attribution data flow from marketing touchpoint (ads, website, landing pages, email, events) through lead creation in HubSpot to opportunity in Salesforce, ensuring tracking integrity and closing coverage gaps
• Partner with reporting and analytics teams to maintain BHN's marketing funnel reporting framework and enable multi-touch attribution (MTA) modeling through data completeness and consistent definitions
• Maintain the authoritative set of marketing data definitions — lead stages, MQL criteria, attribution windows — used across reporting and GTM planning
• Partner with FP&A on marketing efficiency metrics including LTV, CAC, and ROAS — providing the marketing data inputs needed to model unit economics and inform budget planning
• Directly oversee BHN's global email operations function: a Senior Manager and four Managers based in India responsible for HubSpot campaign execution across all business units
• Set and maintain operational standards for email build, QA, deployment, list management, and deliverability; establish SLAs and escalation paths between the India team and regional campaign managers
• Build account- and contact-level email engagement reporting by campaign, segment, and business unit; operationalize engagement-based alerting to SDRs and Customer Managers via HubSpot, Salesforce, or integrated tools (e.g., Teams) to enable timely follow-up
• Partner with India team leadership on capacity planning, professional development, and goal-setting

Requirements

• 12+ years of experience in marketing operations, revenue operations, or marketing data management in a B2B environment
• 3+ years in a people leadership role, including experience managing geographically distributed teams
• Deep hands-on proficiency with HubSpot (campaigns, workflows, lists, forms, reporting) and Salesforce (campaigns, lead/opportunity data, CRM reporting)
• Demonstrated experience owning UTM taxonomy and campaign naming governance at scale
• Strong command of marketing attribution — understanding of first-touch, last-touch, and multi-touch models, and the data infrastructure required to support them
• Experience managing or closely partnering on email operations at scale (volume, global, multi-segment)
• Ability to work cross-functionally across marketing, sales, IT/Enterprise systems, and analytics
• Strong communicator with the ability to present data and operational strategy to senior marketing leadership

Preferred

• Experience with intent data platforms (Bombora, ZoomInfo, or similar)
• Familiarity with ABM platforms and account-based audience strategies
• Experience with data enrichment tools (Clearbit/Breeze Intelligence, Lusha, or similar)
• SQL or working knowledge of data querying for attribution validation and list extraction
• Exposure to paid media tracking infrastructure (LinkedIn Insight Tag, Google Tag Manager, pixel management)
• Background supporting multi-brand or multi-segment B2B organizations
• AI tools usage to enhance work, improve processes, or deliver measurable results (as part of ongoing learning and adoption of AI)

Benefits

• 401k with employer match
• medical, dental, vision
• 12 paid holidays throughout the year 2026
• sick pay accrual according to state law
• parential leave
• life insurance
• disability insurance
• accident and illness insurance
• health and dependent care flexible spending accounts
• wellness benefits
• flexible time off for all full-time employees