Digital Marketing Project Manager
LOCOMOTIVE Agency
USA (Remote)
$65K/yr - $72K/yrAgencyFull-timeSenior level5+ years exp.
5 hrs ago
Director of Marketing
Tampa, FL (On-site)
Salary Not AvailableDirector/ExecutiveFull time
Posted 3 months ago
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Job Summary
Lead social advertising and cross-channel outreach for Crunch Fitness clubs with a focus on CPA optimization.
- Own launching and optimizing Facebook campaigns for new clubs to minimize CPA.
- Evaluate new digital platforms to extend reach and effectiveness.
- Train field teams and provide hands-on support with regular performance reporting.
Job Description
Responsibilities
- Launch and manage Facebook advertising campaigns for new club openings, optimizing audience targeting to achieve the lowest cost per acquisition (CPA).
- Research and evaluate additional digital advertising platforms to enhance advertising reach and effectiveness.
- Provide comprehensive training and resources to field teams to support their development and improve performance.
- Visit clubs to deliver advanced social media training and provide hands-on support tailored to their specific needs
- Generate and complete detailed weekly and monthly reports to track performance and progress and present to management on a weekly and monthly basis.
- Regularly update dashboards and reporting spreadsheets to ensure they accurately reflect the latest metrics and data.
- Work with department heads to create content for personal training and group fitness
- Define and oversee monthly social media objectives to drive engagement and align with overall marketing goals.
- Analyze and monitor club sales reports in collaboration with the marketing team to assess performance and identify opportunities for growth.
- Optimize social media and website pages to maximize lead generation and attract potential prospects
Requirements
- Proven expertise in senior-level marketing roles, demonstrating strategic oversight and leadership in developing and executing high-impact marketing initiatives.
- Demonstrated proficiency in crafting clear, compelling written communication and effectively engaging with others through strong interpersonal skills.
- Expertise in developing and executing marketing strategies that drive results and maintain consistency across various locations.
- Demonstrated skill in managing multiple tasks simultaneously while prioritizing activities to ensure timely and successful outcomes.
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
- Open to traveling to various markets as needed to support and enhance business operations and initiatives
Benefits
- Medical, Dental, Vision
- 401K
- PTO
- Life Insurance, Short-term disability
- Free Crunch Fitness membership
- Discounted Personal Training Sessions
- Exciting team environment
- Growth opportunity in a rapidly growing company
JF Fitness of North America DBA Crunch Fitness
At JF Fitness North America, we proudly operate Crunch Fitness clubs across the East and Gulf Coast regions — creating spaces where serious fitness meets serious fun.Crunch is more than a gym. It’s a community built on the belief that fitness should be inclusive, empowering, and entertaining. Our #NoJudgments philosophy isn’t just a tagline — it’s the foundation of everything we do. We welcome every individual, every goal, and every story.Our clubs feature state-of-the-art cardio and strength equipment, full-service locker rooms, HydroMassage® beds, tanning booths, and a dynamic lineup of Crunch signature classes — from Zumba® and TRX® BodyWeb to Yoga Body Sculpt and Bootcamps.From our headquarters to our clubs, we thrive on collaboration, creativity, and bold ideas. We’re a team driven by passion, purpose, and an unshakable commitment to making a difference. This isn’t just our career — it’s our calling.Want to join a movement that inspires members and teammates alike?Explore open positions under the Jobs tab or stop by one of our Crunch Fitness locations to connect in person.OUR MISSION Transform lives through the power of fitness and community.OUR PURPOSEEnrich the lives of others by empowering wellness, connection, and confidence in every member and team we serve.OUR VISIONTo be the best place to work and work out — where people thrive, grow, and belong.OUR VALUESWork Hard. Have Fun. Make History.
