Responsibilities

• FOOD & BEVERAGE MARKETING This is where you'll spend the most of your energy. The Westin Tempe's five outlets are central to our identity and our revenue—and you'll treat each one like a brand unto itself.
• Lead marketing strategy, campaign planning, and execution for all five F&B outlets: Terra Tempe Kitchen & Spirits, Skysill Rooftop Lounge, Cup of Joe Market Café, and the highly anticipated openings of Sushi by Bou and Capriotti's Sandwich Shop.
• Develop and execute integrated launch campaigns for Sushi by Bou and Capriotti's Sandwich Shop, building pre-opening buzz, waitlist strategies, and press-worthy grand opening moments.
• Create and manage seasonal promotions, happy hour campaigns, special events, and programming activations that drive local traffic and repeat visits.
• Build a loyal local following through targeted outreach, influencer partnerships, community events, and neighborhood-level storytelling.
• Collaborate with outlet managers, promoters and chefs to develop compelling content around menu launches, chef specials, and seasonal ingredients.
• Oversee reservation-driving initiatives across platforms (OpenTable, Resy, etc.) and coordinate with operations to maximize covers during key dayparts.
• Develop marketing collateral—menus, table tents, digital assets, promotional signage—that reflects each outlet's brand identity and energy.

Hotel Marketing & Brand Strategy

• Own and execute the property's comprehensive hotel marketing plan aligned with occupancy goals, ADR targets, and revenue objectives.
• Champion the Westin brand identity on property—ensuring all marketing communications reflect Westin's well-being philosophy, elevated tone, and signature visual standards.
• Partner with Commercial team to develop promotions, packages, and offers that drive direct bookings and Brand.com contribution.
• Coordinate with Crescent Corporate Marketing and Marriott brand teams to leverage resources, best practices, and co-op opportunities.
• Manage Marriott brand platforms to ensure accurate, compelling, and conversion-optimized content.
• Identify PR-worthy programming, packages, and activations, coordinate media visits and press opportunities in partnership with PR resources.
• Develop B2B marketing initiatives supporting group sales, meetings, and event business.

Social Media Strategy & Content

• Develop and manage social media strategies for the hotel and outlet accounts across Instagram, Facebook and emerging platforms as needed.
• Review monthly content calendars in collaboration with our social agency that reflect seasonal programming, outlet promotions, hotel packages, and community events.
• Produce or oversee production of professional, on-brand content—photography, video, Reels, Stories—that captures the energy of the property and its outlets.
• Build and manage relationships with local influencers, campus content creators, and lifestyle tastemakers to amplify reach and credibility.
• Monitor engagement and manage online community across all platforms with a voice that matches each brand.