Director of Marketing

Responsibilities

• Brand Strategy & Integrated Marketing
• Own the overarching marketing strategy for Create & Cultivate across brand, events, content, community, and new initiatives.
• Build and manage an integrated marketing calendar that connects launches, programming, partnerships, and ongoing storytelling.
• Define campaign positioning, messaging, channel strategy, and creative briefs, keeping the brand consistent across every touchpoint.
• Translate business priorities into clear marketing plans, budgets, timelines, and goals.
• Audience Growth & Acquisition
• Develop strategies that bring new people into the Create & Cultivate ecosystem and deepen engagement with our existing audience.
• Grow our email subscriber base, social audience, and event attendee pipeline through organic marketing, paid campaigns, referrals, and partnerships.
• Build audience journeys that turn discovery into newsletter subscriptions, ticket purchases, and repeat participation.
• Own testing and optimization across campaigns, landing pages, and calls to action to improve conversion and acquisition efficiency.

Requirements

• Experience leading integrated marketing for an events, media, community, lifestyle, or consumer brand.
• A track record of growing audiences and turning that growth into measurable business results.
• Strong experience across email, social, content, partnerships, and acquisition marketing.
• Experience driving event registrations or ticket sales.
• Strong editorial judgment, creative instincts, and an understanding of the Create & Cultivate audience.
• The ability to manage people, budgets, and multiple campaigns while staying organized and hands-on.
• Comfort working in an entrepreneurial environment where strategy and execution move together.