Director of Marketing

Gatesville, TX (On-site)

$75K/yr – $100K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own and execute Coryell Health's marketing strategy across channels, ensuring brand integrity, digital performance, and community outreach while leading staff, budgets, and external partners.

  • Lead multi-site marketing programs and content across digital, print, and events
  • Oversee brand messaging, online reputation, and multi-location campaigns
  • Coordinate partnerships with outside agencies and vendor partners

Job Description

Responsibilities

  • Build and execute marketing strategies that support our growth and service-line goals.
  • Own brand integrity and consistent messaging across every platform and location.
  • Lead digital marketing, website content, and social media strategy and performance.
  • Manage online reputation, including Google Business Profiles and review responses.
  • Supervise our Marketing Assistant / Clinical Liaison and manage our outside marketing agency and vendors.
  • Direct advertising, direct mail, signage, sponsorships, photography, and video.
  • Lead marketing for community events and new facility openings, including our new Waco clinic.
  • Manage marketing budgets, timelines, and deliverables.

Requirements

  • Marketing leadership experience (healthcare marketing strongly preferred).
  • Experience managing staff and/or outside agencies and vendors.
  • Strong digital, web, social, and reputation-management skills.
  • Excellent written and verbal communication.
  • Ability to juggle multiple projects and deadlines across a multi-site organization.
  • Bachelor's degree in Marketing, Communications, PR, Business, or related field preferred.
  • Valid Texas driver's license; able to travel within Central Texas.

Benefits

  • Comprehensive medical coverage — with significantly lower costs at Coryell Health facilities and low employee premiums, plus dental and vision.
  • Healthcare and dependent-care FSAs, an employer wellness program with premium credits, life and disability options, supplemental accident/critical illness/hospital indemnity coverage, an Employee Assistance Program, and travel assistance.
Coryell Health logo

Coryell Health

Coryell Health operates with a mission to improve and maintain the health of the citizens residing in the community we serve. Coryell Health is a community-owned healthcare organization located in Gatesville, Texas. On one central campus you will find a wide range of health services including a 25-bed licensed hospital, Level IV Trauma Center emergency room, EMS services covering multiple counties, more than 30 primary and specialty care providers, an advanced wound care center, a sleep lab, and a state of the art outpatient rehabilitation center. Coryell Health also owns and operates a range of senior residency programs: The Oaks at Coryell Independent Living, The Welcome Program Assisted Living, The Meadows Rehab and Long-term Care, as well as provides home healthcare services. Coryell also owns and operates Mills County Medical Clinic in Goldthwaite, TX.

Founded in 1942
Gatesville, Texas, USA
289 employees

Traffic Signals

Monthly Visitors
10.7K
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
68.6%
Direct
20.8%
Referral
10.6%

Headcount Trend

Current headcount: ~289

Marketing Team

Marketing Roles Posted (Last 30 Days)
1