Responsibilities

• The Director of Marketing is the senior marketing leader for our priority markets, solutions, and industries. You will set and run the field marketing strategy that gets the right people to our events and puts our best thinking in front of them. You   will   work shoulder to shoulder with Business Development and our   Partners , as well as a talented group of brand, content, and operations marketers .
• - Field marketing for priority markets , solutions, and industries .   Build annual plans with the CMO ,   Partners , and Business Development   for   high-priority markets , aligned to growth targets.
• - The team   of   leaders across other focus areas .   Coach and grow the marketing leaders for   other key markets . Guide their execution and   their careers .   Set   and refine systems and ways of working   that make the ir efforts effective,   consistent ,   and scalable.
• - I deal Client Profile   definitions and marketing   inputs to pipeline .   Own the   process   alongside   Revenue Operations. Make sure   we know our ideal customers   well,   and the signals that   demonstrate   their   intent. Own grading,   lead scoring , and   ensuring our ICP and workflows work efficiently and deliver   sales.
• - Performance and   event or campaign ROI .   Report results to the CMO, Partners, and firm   leadership. Sharpen how we measure campaigns and attribution in Salesforce.
• - Event   strategy and execution .   Drive the work that fills the room with the right buyers   and execut e   key events flawlessly
• - C ampaigns and thought leadership strategy.   Design hard-hitting digital campaigns. Guide the team and our subject-matter experts to produce content that is worth people's time.
• - Focus   area b udgets.   Plan   high-efficiency   spend , track it, and partner with   Marketing Operations to ensure accuracy. Think about   these budget investments   in terms of their output, not just   their cost.
• - AI implementation for field marketing.   Reimagine   the   work   leveraging   agents and a host of AI tools available at Connor Group.

Requirements

• 7+   years in B2B marketing, with 3+ years formally   leading people   required .
• 5+ years of e vent marketing exper ience   required , including   personal responsibility for   large signature events .
• General   Salesforce   skills and specific   lead processing experience   required .

Preferred

• Consulting, technology, or   professional services experience preferred.
• A business   education   is preferred , though deep experience can   substitute for it .

Benefits

• Receive   benefits   that support real life.   Hybrid and onsite work, flexible time off, complete healthcare,   a company -match 401K, and paid parental and military leave.