Director of Marketing, Connected Care Group,

Responsibilities

• Shape portfolio growth strategy and influence business unit priorities through market insights, customer understanding, competitive intelligence, and commercial analytics.
• Lead upstream and downstream marketing teams to drive portfolio adoption, market expansion, customer value realization, and revenue growth across Connected Care offerings.
• Build and modernize marketing capabilities, including customer adoption programs, digital and AI-enabled marketing approaches, commercial analytics, and scalable demand generation processes.
• Ensure alignment between product strategy and commercial execution through effective positioning, go-to-market strategies, and cross-functional leadership.
• Develop and lead a high-performing marketing organization while managing marketing investment to maximize business impact and ROI.
• Lead the modernization of marketing across Connected Care through data-driven decision making, AI-enabled marketing approaches, digital engagement strategies, and scalable commercial processes.
• Establish metrics and analytics that connect marketing investments to customer adoption, pipeline creation, revenue growth, and marketing ROI.
• Drive continuous improvement of marketing operations, customer journey management, demand generation, and portfolio performance measurement.
• Lead market and customer insight generation and partner with Product Management and business leadership to translate those insights into portfolio strategy, product investment priorities, market expansion opportunities, and long-term growth initiatives.
• Own portfolio-level positioning and narrative, ensuring clear articulation of platform value and differentiation across interconnected solutions.

Requirements

• Experience marketing complex, software-enabled or platform-based healthcare solutions, with a demonstrated ability to drive enterprise adoption.
• Strong understanding of digital health ecosystems, including interoperability, clinical workflows, and enterprise IT environments.
• Highly organized, self-starter who can lead and collaborate across the organization effectively.
• Ability to operate with ambiguity in volatile environments, leading a function in and through the face of change, setting clear direction and guidance for the team you lead.
• Ability to work and influence across business units and functions. Demonstrated track-record of leading and influencing in a matrixed environment.
• Excellent written & verbal communication and presentation skills
• Needs to work independently without supervision on most initiatives.
• Team player with a strategic partnership mindset.
• Must be available to travel to customer sites and team meetings frequently.
• Entrepreneurial spirit and growth mindset.

Preferred

• MBA and/or graduate degree is a plus.

Benefits

• US Benefits At Baxter (except For Puerto Rico)