Responsibilities

• Partner with the CMEO to shape and implement marketing strategies that align with institutional priorities and long-term organizational goals.
• Translate audience research (quantitative and qualitative) into actionable strategies that inform campaign development, audience engagement, and visitor experience improvements.
• Analyze attendance, ticketing, and audience data to identify trends and inform strategic direction.
• Define and maintain key performance indicators for campaigns, visitation, and revenue outcomes.
• Synthesize data into clear, actionable insights that drive optimization of marketing investments and audience growth.
• Lead the execution of integrated marketing and communications plans for exhibitions, programs/events, and institutional initiatives.
• Oversee CHM’s paid media strategy and execution by managing, analyzing, and optimizing all traditional and digital media.
• Play a key role in crafting and implementing marketing strategies to support earned and contributed revenue streams (e.g., venue rentals, group tours, store transactions, café sales, special events, etc.).
• Help establish measurable revenue targets and identify strategies to achieve them.
• Oversee the creation and implementation of press materials, exhibition announcements, and media outreach, ensuring clarity, consistency, and alignment with institutional messaging and branding.

Requirements

• A self-starter with 5-7 years of marketing and public engagement experience, ideally in a museum setting or a performing arts organization.
• Demonstrated experience translating audience research into strategic marketing initiatives.
• Strong fluency in audience data, ticketing systems, and performance analytics.
• Proven ability to manage media relations and secure earned media coverage.
• Track record of driving measurable growth in visitation, engagement, or comparable outcomes.
• Excellent writing, communication, and project management skills.
• Ability to collaborate effectively across disciplines and levels of leadership.

Preferred

• Experience with CRM systems, audience segmentation, and marketing analytics platforms
• Fluency in digital marketing channels, including email, social media, and paid campaigns
• Familiarity with cultural institutions, contemporary audiences, and public engagement strategies.

Benefits

• Fully sponsored Medical, dental, and vision benefits
• Partially sponsored Health dependent costs
• Health Savings Accounts (HSA) with employer contributions
• 403(b) retirement plan with 1:1 employer matching
• Generous PTO (Paid Time Off) benefits
• Fully sponsored Life and Disability Insurance
• Employee Discounts in museum store and onsite cafe