Responsibilities

• Ensure cohesive branding across all channels for consistent client experiences, including digital, print, and in-branch touchpoints.
• Champion the Bank’s identity as a trusted, community-focused financial institution by reinforcing brand values in messaging and visual elements.
• Maintain and evolve brand guidelines to reflect the Bank’s mission, vision, and market positioning, ensuring all internal teams and external partners adhere to them.
• Oversee the creative direction and quality control of all marketing assets, collaborating with designers, agencies, and vendors to produce compelling and compliant materials.
• Conduct regular brand audits to assess consistency, relevance, and effectiveness, and implement improvements as needed.
• Develop and implement comprehensive marketing plans to support key business goals such as increasing deposit accounts, promoting loan products, and launching new services.
• Leverage client data, behavioral insights, and market research to personalize offerings, refine messaging, and deliver superior client experiences.
• Monitor competitor marketing strategies, product pricing, and promotional offers to identify opportunities and threats.
• Collaborate with business development teams to translate competitive insights into actionable recommendations to improve the Bank’s market position.
• Evaluate campaign effectiveness and customer feedback continuously to optimize strategies and improve client experiences.

Requirements

• Minimum of a bachelor’s degree in marketing, business, communications, or related field required; master’s degree or equivalent preferred.
• Minimum of seven years of experience in marketing, with at least five years in a leadership role within the financial services industry required.
• Knowledge and Performance Expectations:
• Experience in developing and executing integrated marketing strategies.
• Strong knowledge of bank products, client behavior, and regulatory requirements.
• Excellent communication, project-management, and presentation skills.
• Experience with digital marketing platforms, customer relationship management (CRM) systems, data analysis tools, and Microsoft Office Suite.
• Comfort with working in a dynamic environment where priorities can shift quickly.
• Ability to work both independently and collaboratively with colleagues across various departments maintaining a professional demeanor.
• Efficiently perform the essential duties and responsibilities of the position.

Preferred