Director of Marketing & Communications

Montgomery, AL (On-site)

$55K/yr – $60K/yrDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Owns the YMCA marketing and communications plan with budget oversight, brand governance, and stakeholder relationships, then translates programs into promoted narratives and fundraising assets.

  • Owns the annual plan and budget, monitors progress and acts to hit goals.
  • Maintains media relations, press materials, and board-ready marketing assets.
  • Leads staff development and cross-department collaboration to streamline engagement and fundraising campaigns.

Job Description

  • Develops annual operating goals, objectives and plan for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
  • Develops, produces and distributes program information necessary to promote assigned programs, in accordance with membership and marketing plans.
  • Maintains brand guidelines with educational trainings for all staff on usage of design software.
  • Maintains contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic).
  • Develops, monitors and administers assigned annual budget and maintains a positive fiscal position.
  • Identifies and stewards relationships with internal and/or external partners or key stakeholders, such as service groups, community organizations or companies, to support programs or projects.
  • Develops presentations and video marketing materials about the YMCA for events and board usage.
  • Hires, trains, evaluates and supervises assigned staff and volunteers. Provides development and leadership. Collaborates with departments to streamline engagement and experience efforts.
  • Provides and maintains related statistics and reports. Supports creation of Annual & Impact reports.
  • Educates staff, volunteers, and members about the charitable nature of the Y; leads assigned aspects of the fundraising campaign, including videos and theme designs.
YMCA of Greater Montgomery logo

YMCA of Greater Montgomery

To put Judeo-Christian principles into practice through programs that build a healthy spirit, mind and body for all.The YMCA of Greater Montgomery is a dynamic association of men, women, and children joined together by a shared commitment to nurturing the potential of our youth, promoting healthy living and fostering a sense of social responsibility. We believe that lasting personal and social change can only come about when we all work together to invest in our kids, our health and our neighbors. That’s why, at the Y, strengthening community is our cause and our programs are always based on the needs and interests of our communities.

Montgomery, Alabama, USA
123 employees (5 in marketing)