Responsibilities

• Develop and lead an annual and multi-year marketing and communications strategy aligned with organizational priorities, fundraising goals, and policy initiatives.
• Establish clear KPIs and proactively recommend adjustments to KPIs and overall strategy to the Chief Development & Communications Officer (CD&CO) as needed .
• Serve as a strategic advisor to the CEO and CD&CO on brand positioning, messaging, reputation management, and external communications.
• Participate in contributing to organization-wide planning, decision-making, and growth strategies.
• Oversee Urban Pathways’ brand identity and ensure consistency across all communications, including digital platforms, print materials, events, and media.
• Lead storytelling efforts that elevate client outcomes, program impact, and organizational vision.
• Represent Urban Pathways externally at events, convenings, and media opportunities, as appropriate.
• Partner closely with the Director of Development to align communications strategies with donor acquisition, stewardship, and campaign goals.
• Develop campaign messaging, donor-facing materials, and executive communications in support of major gifts, corporate and foundation relations, and special events.
• Create board and volunteer ambassador tools, including talking points, presentations, and outreach materials.

Requirements

• Bachelor’s Degree required, advanced degree preferred.
• 7–10 years of progressively responsible marketing and communications experience, preferably in nonprofit or mission-driven organizations.
• Demonstrated experience leading teams and managing cross-functional initiatives.
• Proven ability to develop and execute strategic communications plans that support fundraising, advocacy, or organizational growth.
• Strong writing, storytelling, and messaging skills for diverse audiences.
• Experience working with senior leadership and boards of directors.
• Strong strategic thinking, analytical and rapid problem-solving skills.
• Able to demonstrate independent decision-making and project management skills, including keen attention to detail and big picture.
• Comfort building relationships and collaborating with colleagues across teams and program sites.
• Ability to work effectively with multiple stakeholders (e.g. funders, employers, colleagues).