Responsibilities

• Marketing & Fan Engagement - Lead the marketing and communications strategy for all sports programs with assignment to specific sports programs.
• Oversee marketing campaigns focused on attendance growth, fan engagement, and revenue generation.
• Develop sport-specific marketing plans aligned with departmental priorities.
• Manage and execute game-day marketing initiatives and fan experience activations.
• Coordinate marketing support for ticket sales initiatives and promotional campaigns.
• Oversee Kids Club and like programs to help increase fanbase and revenue.
• Storytelling & Content Strategy - Direct storytelling initiatives across digital, video, social, and written platforms.
• Collaborate with creative services to produce compelling content highlighting student-athletes, coaches, and program success.
• Ensure consistent brand messaging and storytelling across athletics communications channels.
• Digital & Email Marketing - Develop and execute email marketing campaigns, including promotional and coordinate solicitation emails.

Requirements

• Bachelor’s degree required.
• Minimum 2 years of professional experience in athletics marketing, communications, or a related field required. 3 or more years of related experience preferred.
• Demonstrated experience leading integrated marketing campaigns, digital strategy, and fan engagement initiatives.
• Strong understanding of revenue generation strategies, including ticket sales, promotions, and sponsorship activation.
• Excellent written, interpersonal, and communication skills required.
• Proven ability to manage multiple projects and sports programs simultaneously in a fast-paced environment.

Preferred

• Master’s degree preferred.
• One or more years of supervisory experience with full-time staff, graduate assistants, or student workers preferred.
• Experience in media relations, storytelling, and content development preferred.
• Knowledge of college athletics and external operations (marketing, communications, fan engagement) preferred.
• Proficiency in Adobe Creative Suite and social media platforms preferred.

Benefits

• The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers.
• Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.