Responsibilities

• Leads RAVE's brand, product marketing, and external communications strategy across the global IFEC market.
• Responsible for strengthening brand awareness, market differentiation, and customer engagement while supporting commercial growth.
• Develops and executes integrated marketing initiatives with Product, Sales, HR, and Executive Leadership to position RAVE as a leader in hardware and digital platform solutions.
• Oversees all aspects of brand management, product positioning, communications, events, and industry engagement while building and developing a high-performing marketing team.
• Leads product marketing by developing clear value propositions, positioning frameworks, sales enablement materials, and creative assets, in close collaboration with Product and Sales teams.
• Sets strategic direction for all creative output to ensure messaging is sharp, differentiated, and consistent with brand identity.
• Serves as a brand spokesperson and industry thought leader, driving visibility through media relations, public speaking, and participation in the IFEC and aviation ecosystem.
• Plans and manages trade advertising across key industry publications and events to drive brand awareness.
• Leads planning and execution of RAVE's presence at global tradeshows, conferences, and industry events, including logistics, booth design, lead generation, and post-event analysis.
• Manages and optimizes the global marketing and communications budget to maximize ROI and support growth.

Requirements

• Own the global brand strategy for RAVE, its product portfolio, and employer brand, ensuring consistent messaging and visual identity across all channels and touchpoints
• Own and steward the RAVE brand identity, including visual standards, tone of voice, and brand guidelines, ensuring consistent and compelling expression across every customer, partner, and industry touchpoint
• Develop and execute an integrated marketing and communications strategy aligned with company goals, market positioning, and customer insights
• Build, mentor, and empower a high-performing marketing and communications team, fostering a culture of creativity, accountability, and continuous growth
• Lead product marketing by developing clear value propositions, positioning frameworks, sales enablement materials, and creative assets, in close collaboration with Product and Sales teams
• Set strategic direction for all creative output, ensuring RAVE's visual and verbal storytelling is sharp, differentiated, and consistent with our brand identity
• Serve as a brand spokesperson and industry thought leader, driving RAVE's visibility through media relations, public speaking, and active participation in the IFEC and broader aviation ecosystem
• Plan and manage trade advertising across key industry publications and events, driving topline brand awareness and reinforcing RAVE's position in the IFEC market
• Lead planning and execution of RAVE's presence at global tradeshows, conferences, and industry events, covering logistics, booth design, lead generation, and post-event analysis
• Manage and optimize the global marketing and communications budget to maximize ROI and support business growth

Preferred

• MBA or advanced degree a plus

Benefits

• Bachelor's degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus
• 10+ years of progressive marketing leadership experience, ideally in IFEC, commercial aviation, aerospace, or technology
• Proven success in brand strategy, integrated marketing, and communications at a global level
• Deep experience in brand strategy, product marketing, and external communications in a B2B technology industry; preferably in an aviation-related industry
• Demonstrated ability to lead and develop high-performing teams
• Strong understanding of product marketing, customer journeys, and industry-specific go-to-market strategies
• Deep experience with global tradeshow strategy and execution, including lead management and ROI tracking
• Excellent written and verbal communication skills, with confidence as a public speaker and brand spokesperson
• Exceptional storytelling, presentation, and public speaking skills
• Experience managing budgets and working with international stakeholders