Responsibilities

• Develop strategies and direct marketing staff, campaign plans and programs, platforms (website, intranet, social media, apps, portals); set performance metrics and monitor strategies to achieve ROI for Renown Health
• Oversee a multimillion-dollar budget
• Interact with leadership and staff across departments and organizations
• Develop and maintain effective marketing capacity responsive to all Renown Health clients
• Interpret market trends, competitive analysis and digital analytics to develop and implement meaningful marketing strategies and plans with clinical service line leaders and medical staff leadership; support physician enterprise marketing, business development and communications
• Provide sound business justification for marketing and communications investments; present recommendations for approval; set and share priorities based on market and consumer criteria
• Develop social media plans and monitoring and metrics to gauge ROI
• Direct and engage managers and staff in developing, implementing and evaluating comprehensive marketing communications plans and tactics (advertising, media buying, agency management and selection, digital media, public relations, media relations, employee communications)
• Oversee development, production and distribution of all marketing publications and online materials to ensure accuracy and brand messaging
• Oversee design, appearance and content of RH website, intranet and portals; collaborate with IT to ensure timely delivery of capabilities; oversee marketing technology platforms (CMS, CRM, analytics, automation tools) and ensure ROI

Requirements

• Bachelor’s degree in business, journalism, marketing, communications, public relations, or healthcare administration
• Master’s preferred
• 5-10 years of account and/or project management experience in an agency, advertising or marketing organization
• 3+ years of experience with digital campaigns/development
• 2+ years’ experience in leadership/management
• Experience in working in a health care or physician environment is preferred
• License(s): None
• Certification(s): None
• Must be proficient with Microsoft Office Suite, including Outlook, PowerPoint, Excel, Teams, and Word

Preferred

• Master’s degree preferred
• Experience in working in a health care or physician environment is preferred