Responsibilities

• Develop and execute a comprehensive marketing strategy to promote residential living and supportive services
• Plan, coordinate and evaluate promotional events and campaigns that drive engagement, visibility, and qualified sales leads
• Oversee creation of marketing and communications materials including digital and print collateral, newsletters, advertising copy and broadcast scripts
• Collaborate cross-functionally with Leadership and Teams to align marketing initiatives with organizational goals
• Build and maintain strong relationships with residents, regional partners and peer organizations, while monitoring competitive activity and market trends

Requirements

• Bachelor’s degree in Marketing, Communications or related field and/or equivalent experience
• At least 5 years of experience, preferably in the CCRC or related industry
• Excellent communication skills-both written and oral
• Advanced proficiency with Microsoft Office Suite, marketing automation platforms, CRM systems, analytics tools, and digital media platforms
• Demonstrated ability to leverage technology and data to drive marketing strategy and performance
• Strong project management, organization, and leadership skills
• Excellent written, verbal, and visual communication skills
• Creative, strategic thinker with strong analytical abilities
• Ability to manage multiple projects and deadlines in a fast-paced environment

Benefits

• Comprehensive benefit package that includes medical, dental, vision, flexible spending, generous paid time off plus paid holidays, and 401(k) plus match!
• Competitive compensation
• Free membership to both our state-of-the-art fitness center and pool
• Employee assistance program
• Discounts with a local daycare center, cellular phone providers and more!