Director of Marketing & Communications

Responsibilities

• Develop and implement communications campaigns to promote and maintain the positive image of the PYOMI. The Director will manage communication efforts for PYOMI and liaise with traditional and non-traditional media, pitching feature stories, coordinating media/press contacts at concerts, rehearsals, and events, and securing press coverage across various media channels (digital, print, television, radio, etc.).
• Develop short- and long-term communications strategies, including internal and external email communications, to support student recruitment, auditions, concert attendance, and financial contributions.
• Maintain media lists and relationships; create and distribute press releases, media advisories, electronic press kits, blog posts, and feature stories; and document institutional accomplishments and press coverage through archives, quotes, and selected photos.
• Coordinate partner, board, faculty, and staff communications with senior leadership, and support the development team with communications for appeals, fundraising events, and institutional campaigns.
• Develop and implement social media strategy; create content in collaboration with students, families, donors, partners, staff, and board members; manage daily posting and follower engagement; and analyze social media, website, email, and advertising performance to guide improvements.
• Manage paid social media and digital advertising campaigns, including Meta and Google Ads.
• Manage the Student Social Media Council, including recruitment, mentorship, content planning, and review of student contributions.
• Manage the writing, design, editing, and production of PYOMI marketing materials, including brochures, fliers, concert programs, stationery, and website content, ensuring consistency with institutional messaging and brand standards.
• Coordinate concert program content, including program information, bios, program notes, advertisements, and donor lists, and prepare final files for production.
• Maintain brand guidelines, templates, and an organized library of logos, photographs, and other marketing assets.

Requirements

• Bachelor’s degree in marketing, communications, or related field; master’s degree preferred
• Five years or more of marketing and/or communications experience preferred
• Strong digital marketing, public relations, and brand management skills
• Exceptional verbal and written communication skills
• Strong organizational and project management skills, with attention to detail and the ability to manage competing deadlines
• Ability to work both independently and as a part of a collaborative team in a fast-paced, deadline-driven environment
• Experience with photography, videography, and photo and video editing is a plus
• Proficiency in Microsoft Office, Mailchimp, Adobe InDesign, Canva, and WordPress; familiarity with CRM/ticketing and e-commerce platforms preferred
• Ability to work flexible hours including evenings and weekends

Preferred

• Bachelor’s degree in marketing, communications, or related field; master’s degree preferred
• Five years or more of marketing and/or communications experience preferred
• Strong digital marketing, public relations, and brand management skills
• Exceptional verbal and written communication skills
• Strong organizational and project management skills, with attention to detail and the ability to manage competing deadlines
• Ability to work both independently and as a part of a collaborative team in a fast-paced, deadline-driven environment
• Experience with photography, videography, and photo and video editing is a plus
• Proficiency in Microsoft Office, Mailchimp, Adobe InDesign, Canva, and WordPress; familiarity with CRM/ticketing and e-commerce platforms preferred
• Ability to work flexible hours including evenings and weekends

Benefits

• Flexible work schedule
• 100% employer-paid health, dental, and vision insurance
• 15 days PTO with additional time off/office closure surrounding major holidays and during the summer months as scheduled