Responsibilities

• Design and produce written and visual materials and other communications that support the goals of the Agency’s strategic plan and all marketing and communications objectives, including but not limited to the following: OFS website (including blog), agency program brochures, flyers and marketing materials, E- newsletters/newsletters, social media platforms.
• Work with professional advertising and marketing firms to develop effective and professional materials. Design, write, and/or edit collateral materials that include, but are not limited to the following: Annual report, annual holiday appeal materials, display materials for community engagements, resource Directories and materials produced by other organizations, marketing materials used in promotion of agency programs and initiatives.
• Manages team with all in-house printing and work with print houses to manage all externally completed printing, cutting, binding, etc.
• Manages social media, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube or any other media determined to be advantageous in reaching the agency’s key audiences. This includes collateral creation including graphics, videos (both recorded and live) and infographics, scheduling and data collection software (e.g., Sprout Social).
• Oversees management of the agency’s digital profiles and digital activities including Google Business profiles (hours, holidays, services, insurance accepted, etc.), Digital fundraising and promotional campaigns, utilizing paid and earned media, paid and organic social media, e-mail marketing, etc.
• Manage video creations for the agency. This includes creating content internal using B-roll, interviewing clients, writing scripts, editing and voice overs along with working closely with external videographers and marketing firms for major annual projects.
• Actively works on securing client testimonials throughout the year, meets with clients, interviews, sets up photo and video shoots, edits, and transcribes documents. Communicates frequently with program staff to identify potential clients and families to participate.
• Understand the Benevon fundraising model and its implementation at Oakland Family Services and partner with Development staff around communications and marketing materials related to all Development and fundraising functions.
• Utilizes best practices related to recruitment marketing, in partnership with human resources.
• Promotes a clear agency brand strategy and Employee Value Proposition (EVP) to assist with attracting qualified candidates to the agency along with promoting OFS as an “Employer of Choice” and “Top Workplace.”

Requirements

• Bachelor’s degree in marketing, communication and media or other marketing field required.
• Minimum of five (5) years of progressive experience in marketing, communications, advertising, public relations, or a related field in a midsize organization.
• Minimum of three (3) years of leadership experience supervising, developing, and leading teams.
• Strong written and verbal communication, editing, proofreading, and relationship-building skills, with the ability to effectively represent the agency and collaborate with community partners and stakeholders.
• Experience with planning and implementing marketing, community engagement, and outreach initiatives that increase visibility, referrals, enrollment, service utilization, and community awareness.
• Demonstrated experience developing and maintaining strategic partnerships with community organizations, schools, businesses, healthcare providers, government agencies, funders, and other stakeholders.
• In-depth knowledge and experience with social media platforms and digital engagement strategies, including Facebook, LinkedIn, YouTube, Instagram, and emerging platforms.
• Demonstrated experience in digital, traditional, and social media advertising, media buying, video production, website management, search engine optimization (SEO), and analytics.
• Experience creating, executing, and maintaining strategic marketing plans, communication plans, content strategies, and editorial calendars.
• Proficient knowledge of software to be used in the development of print and digital marketing and communications materials, e-mail marketing, website management and analytics, social media, and data collection including: Adobe Creative Cloud (InDesign, Illustrator, Photoshop and Premiere Pro), Squarespace, Constant Contact, Office365, Canva, SharePoint and PowerBI, Sprout Social, Google Analytics.

Preferred

• Non-profit experience preferred.

Benefits

• Creative ownership: Bring your ideas to life through storytelling, campaigns, video, social media, events, and other creative projects.
• Purpose-driven work: Use your marketing expertise to help amplify a nonprofit mission and the stories of the individuals and families OFS serves.
• Leadership and collaboration: Work alongside agency leadership and teams across OFS while leading a talented marketing and communications function.
• Flexibility: Enjoy hybrid-remote work and a flexible schedule designed to support both productivity and work-life balance.