Responsibilities

• Marketing Leadership & Execution: Turn Fractional CMO strategy into clear, organized, and completed marketing work.
• Own and manage the marketing calendar across Legacy Utility Group and its operating companies.
• Lead recurring marketing meetings, track priorities, and keep campaigns moving forward.
• Manage the Marketing Specialist and Content Specialist, including priorities, workload, accountability, and professional development.
• Coordinate marketing activity across Legacy Utility Group, Nor-Cal Pipeline Services, ECS, JVAC, and Guardian Traffic Solutions.
• Support quarterly and annual marketing planning in collaboration with the Fractional CMO and senior leadership.
• Identify opportunities to improve marketing processes, workflows, communication, and execution.
• Coordinate external vendors, agencies, contractors, and print partners as needed.

• Brand Stewardship & Marketing Coordination: Ensure consistent brand messaging, tone, and visual standards across all marketing channels and materials.
• Support the implementation of brand strategy, positioning, and messaging developed in partnership with the Fractional CMO.
• Oversee the creation and maintenance of marketing collateral, presentations, service sheets, recruiting materials, and promotional materials.— Note: trailing dash likely part of bullet; kept as-is if present in source text
• Help maintain brand consistency across Legacy’s family of companies while supporting the distinct needs of each operating brand.
• Coordinate website updates, landing pages, and content improvements with internal team members and external partners.
• Review marketing materials for quality, clarity, accuracy, and brand alignment before publication or distribution.

• Campaign Management & Sales Enablement: Develop and execute integrated marketing campaigns that support brand awareness, recruiting, sales, business development, and client retention.
• Coordinate campaign plans, timelines, assignments, deliverables, and follow-up activity.
• Work with Business Development, Operations, and leadership teams to align marketing activity with company goals and market opportunities.
• Support the development of sales enablement materials, including service sheets, project profiles, battlecards, presentation decks, proposal language, client emails, and follow-up materials.
• Track campaign activity and provide basic performance reporting, insights, and recommendations.
• Help identify repeatable campaigns, content themes, and marketing systems that can be used across multiple Legacy brands.

• Internal Communications: Support internal communications that keep employees informed, connected, and engaged across Legacy’s geographically distributed workforce.
• Partner with HR, Operations, and senior leadership to communicate organizational updates, milestones, employee ownership initiatives, safety campaigns, recruiting messages, and company news.
• Coordinate internal newsletters, announcements, employee-facing updates, and other communication tools.
• Help ensure internal messaging reflects Legacy’s culture, values, ownership mindset, and external brand voice.
• Work with the Content Specialist to capture and share employee stories, project wins, crew highlights, and company milestones.
• Support communication around company events, ESOP initiatives, leadership updates, and employee engagement efforts.

• Content, Email & Digital Marketing: Oversee the marketing team’s content production calendar, ensuring consistent and timely content across social, email, website, and internal channels.
• Guide the Content Specialist in field storytelling, subject matter expert interviews, thought leadership, project stories, and social media content.
• Guide the Marketing Specialist in email production, design support, campaign graphics, event materials, and collateral updates.
• Coordinate email marketing efforts, including customer updates, recruiting campaigns, event communications, internal newsletters, and campaign follow-up.
• Ensure digital content is accurate, useful, timely, and aligned with Legacy’s brand standards.
• Support website content updates, blog content, landing pages, project stories, recruiting pages, and other digital marketing needs.
• Monitor content performance and recommend improvements based on engagement, feedback, and business priorities.

• Events, Sponsorships & Community Engagement: Coordinate trade shows, sponsorships, customer events, recruiting events, community engagement initiatives, and company-hosted events.
• Manage event planning timelines, assignments, logistics, promotional materials, communications, and post-event follow-up.
• Work with the Marketing Specialist on event design needs, booth materials, handouts, signage, apparel, promotional items, and email communications.
• Collaborate with Business Development, Operations, and leadership to ensure events support business goals and brand visibility.
• Support special initiatives such as 811 Day, employee events, client appreciation efforts, association involvement, and other brand-building opportunities.

• Public Relations & External Communications: Support external communications that strengthen Legacy’s reputation with clients, partners, employees, recruits, industry associations, and community stakeholders.
• Draft and coordinate company announcements, press releases, project updates, leadership messages, and external communications as needed.
• Support proactive public relations efforts in coordination with the Fractional CMO and senior leadership.
• Help maintain relationships with industry associations, community partners, and key external stakeholders.
• Support crisis communications planning and response as directed by senior leadership and the Fractional CMO.

• Team Leadership & Development: Lead, mentor, and develop the Marketing Specialist and Content Specialist.
• Establish clear priorities, expectations, and deadlines for the internal marketing team.
• Provide regular feedback and support employee growth within the marketing department.
• Foster a creative, collaborative, organized, and results-oriented team culture.
• Help clarify roles and responsibilities as the marketing department grows.
• Build strong working relationships with leadership, Operations, Business Development, HR, and field teams.