Director of Marketing and Communications

Responsibilities

• Develop and execute a comprehensive marketing plan that aligns with the Matrix's vision, goals, and growth targets and integrates with our strategic business plans. Work closely with the Executive Leadership Team and Strategic Business Development Team.
• Be a beacon of innovation, constantly seeking out new opportunities for expansion and positive impact of the Matrix brand and culture.
• Lead and mentor a team of marketing professionals, including functional managers, providing guidance, support, and development opportunities to ensure their success and professional growth.
• Elevate our brand's presence and reputation across all channels, ensuring our message is powerful, consistent, and reaches our target audience effectively.
• Stay ahead of market trends, consumer behaviors, and competitive landscapes to adapt strategies in real-time, ensuring our brand remains relevant and ahead of the curve.
• Work closely with other groups and Centers of Excellence to ensure marketing strategies are integrated and supportive of overall business objectives. Be a champion of unity, driving projects that require cross-discipline cooperation to succeed.
• Define, measure, and analyze key marketing metrics to track success and areas for improvement. Use data-driven insights to make informed decisions and optimize strategies.
• Prepare an annual marketing plan and budget for advertising, proposal preparation, trade show expenses, multi-media materials, and other elements related to marketing of the firm.
• Enhance our proposal preparation process to support firm-wide marketing needs, including scheduling, resource allocation, graphics preparation, cost control, and tracking of the company’s overall success rate. Provide recommendations to management to improve the effectiveness of proposals and the quality and overall marketing effort.
• Oversee the Client Relations Management process and program.

Requirements

• Bachelor’s degree in marketing, journalism, or related discipline.
• A minimum of ten years of progressive marketing/business development/sales experience in a professional services firm. Having this experience in an A&E firm is strongly desired and will be given preference.
• Proven experience as a Marketing leader or similar role, with a track record of developing and executing successful marketing strategies.
• Experience with strategic planning, market research, public relations, direct mail campaigns, and supervision of proposal preparation, brochures, and development of collateral materials.
• Must be proficient in PowerPoint, Word, Excel, Outlook, InDesign, PhotoShop and Illustrator.
• Firm grasp of technical writing; ability to synthesize, summarize, proof, and technically edit.
• Demonstrated supervisory ability.
• Valid driver's license, in conjunction with successfully passing the Company’s MVR check.