Responsibilities

• Develop, own and execute an end-to-end integrated marketing, branding and communications model and strategy and in collaboration with program leadership; develop a clear, robust operating model for implementation of program-level marketing activities utilizing various staffing approaches and with clear cost and schedule targets
• Serve as the organization’s chief brand architect and steward, ensuring a consistent and clear identity and impact across and between KSTC and its programs and initiatives with respect to both internal and external audiences
• Maintain brand standards, editorial standards, style guide and digital asset library across KSTC. Oversee digital presence, including website, social media and email marketing
• Oversee and guide all external communications, including media relations, public affairs, executive communications, and crisis communications
• Develop high-impact, scalable communications that position innovation / tech-based economic development as a critical component to Kentucky’s economy and KSTC as a leader in the space, combining creative, qualitative storytelling with data-driven quantitative reporting, delivered through various mediums and channels
• Establish and maintain strong internal communications practices that reinforce cross-program success, collaboration, organizational storytelling, organizational alignment, culture, and transparency to foster engagement and culture. Execute in partnership with peer leaders
• Build, lead, and mentor a high-performing marketing and communications team which includes direct reports as well as functional reports inside KSTC programs
• Develop and manage a roster of external MarComm vendors, agencies, and contractors
• Implement data-driven marketing practices, establishing clear metrics and performance dashboards to measure audience reach, engagement, and impact
• Oversee departmental budget, planning, and resource allocation. Develop a cost management process that allows leadership to forecast and allowing proper staffing of the MarComm team

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations or a related field
• Minimum of 5 years of progressive marketing and communications roles
• Demonstrated experience managing the marketing and communications of a small to medium sized organization; experience with an innovative, entrepreneurial non-profit preferred
• Demonstrated ability to manage and support direct staff and internal customer demands
• Strong interpersonal, collaboration and communication skills, with the ability to influence and build consensus across diverse stakeholders
• Proven ability to translate and communicate complex information for diverse audiences
• Proven ability to manage multiple priorities, meet deadlines, and drive results
• Proven ability to develop and execute strategies across multiple stakeholders.
• Strong written, oral and digital communications skills preferred

Preferred

• Strong written, oral and digital communications skills preferred