Responsibilities

• Lead the ongoing implementation and improvement of JVS’s marketing and communication strategy, with a vision rooted in JVS’s mission and strategic priorities.
• Develop, implement, and evaluate an integrated marketing plan that incorporates market research, audience segmentation, targeted outreach, and measurable digital outcomes.
• Support brand integrity across all JVS’s internal and external messaging, ensuring consistent voice, visual identity, and tone to strengthen brand awareness
• Translate data, anecdotes, and other sources of information into compelling visual stories that deepen audience engagement, support fundraising efforts, and demonstrate JVS’s impact on people’s lives.
• Oversee the planning, execution, and evaluation of marketing campaigns across owned and earned channels — including email, social media, web, fundraising appeals, and events — to increase audience growth, conversions, and program enrollments.
• Develop processes and procedures for collaboration with program staff to support with recruitment, enrollments, and storytelling to share about programmatic impact.
• Produce regular reports and dashboards to track engagements, conversions, and enrollments to improve marketing efforts.
• Collaborate with the Advancement team to draft, build, and send fundraising appeal emails.
• Oversee the creation and delivery of email marketing campaigns for donors, lapsed donors, and prospective donors to increase engagements.
• Oversee the ideation, design, development, and print of event-specific collateral, invitations, and more.

Requirements

• Proficient in Salesforce and Salesforce Pardot
• Robust knowledge of the media and news landscape in Greater Boston
• Excellent writing and editing skills
• Proficient in graphic design tools, such as Canva and Adobe Suite
• Excellent leadership skills
• Project management skills
• Website development skills, including SEO, rank math, HTML, and Wordpress experience
• Analytical acumen and ability to translate complex data into understandable reports, visualizations, and metrics
• Ability to collaborate effectively across teams to produce high-quality communications and marketing materials in timely fashion
• Ability to juggle multiple competing deadlines and priorities at once

Preferred

• Background in nonprofit marketing and experience/knowledge of JVS’s primary audiences
• Experience building and launching new campaigns
• Experience working in the nonprofit or workforce development sector
• Comfort with emerging technologies, project management tools, and workflow software.