Director, Marketing Communications I

Orlando, FL (On-site)

$76K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the college\'s marketing and communications engine, aligning enrollment marketing, editorial, digital, and events to college priorities.

  • Lead a marketing and events team, oversee staffing, training, and budget, and coordinate with the Dean and units across RCHM.
  • Own external communications and public relations, serving as the primary college media liaison and pitching stories to external outlets.
  • Oversee publications, websites, social content, and event materials to ensure consistency, timeline, and resource alignment.

Job Description

Responsibilities

  • Lead a marketing team responsible for the strategic and day-to-day marketing, communications, and event needs of the college, including strategic enrollment marketing, editorial, website/social media/media assets, and event organization.
  • Manage the hiring, training, evaluation, and retention of the Dean's Office marketing and event staff, as well as event staff from units within RCHM.
  • Oversee the creation and editing of presentations, speeches, and letters for the Dean and others who are representing the college.
  • Serve as the college expert in relation to current marketing trends.
  • Oversee the creation, design and editing of publications, newsletters, websites, brochures, social media, and other printed and digital media, ensuring they are on schedule, on budget, in alignment with college priorities, and within available resources.
  • Develop and manage a sustainable, strategic approach to public relations efforts for the college by acting as the college's primary point of contact for external media, pitching stories to internal and external media and providing information, resources, and experts as requested.
  • Manage and cultivate relationships with college and university stakeholders, including community partners, coordinating with them as needed for college events and community engagement.
  • Work in coordination with the UCF Foundation and Alumni leadership.
  • Develop and oversee the Marketing, Communications, and Events budget, including timely and accurate P-card reporting.
  • Assist with or manage unique projects as assigned by the Dean.
University of Central Florida logo

University of Central Florida

Founded in 1963 to provide talent for Central Florida and the growing U.S. space program, UCF has been making an impact on the state, the nation — and outer space — ever since.With 13 colleges and more than 230 degree programs, your passion lies at one of our campus locations designed to help you succeed. From the main campus in east Orlando to UCF Downtown and Rosen College of Hospitality Management to the Academic Health Sciences Campus, you’ll have the opportunity to learn in the heart of your industry. UCF also has multiple regional locations and fully online programs — including online bachelor’s degrees, online graduate degrees, online certificates and more — to ensure that you can achieve your dreams whenever and wherever you want.Being part of the UCF alumni family means... being a community. A group of people who have a UCF experience, who care about the university and who want to stay connected to it. Being the voice of UCF alumni. Upholding and creating the traditions of UCF.We began with 423, and now we are over 340,000 strong. Our UCF experience has altered us. It has stuck with us. It has changed us. We engage the world with spirit and pride. We are passionate. We are enthusiastic. We are dedicated. We inform, educate and inspire. We embrace our inner Knights. We love our alma mater. We bleed black and gold. We are UCF.

Founded in 1999
Orlando, Florida, USA
16K employees (382 in marketing)

Traffic Signals

Monthly Visitors
6.9M
Monthly Google Ads Budget
$294.4K
Traffic Source Mix
Search
34.9%
Direct
55.7%
Referral
5.7%
Social
1.2%
Paid
2.4%

Headcount Trend

Current headcount: ~15.7K

Marketing Team

Marketing Team Size
382 (2% of company)
Median Career Experience
9 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$5.1M
Last Raise
$75K
Grant, 1 years ago

Funding History

  • Sep 2024
    Grant • $75K
  • Sep 2024
    Grant • $1.4M
  • Mar 2022
    Grant • $3.6M

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