Director, Marketing and Communications

District of Columbia, USA (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 10 hrs ago

Job Summary

Own and build the club’s marketing function by leading a four-report team and driving brand, communications, fan experience, merchandise, and community engagement across channels and events.

  • Lead the Marketing department and develop its four direct reports
  • Oversee brand identity and cross-channel asset creation
  • Direct media relations, live-event programming, and grassroots/community initiatives

Job Description

Responsibilities

  • Lead the Marketing department, hiring, managing and developing its four direct reports (Manager, Content & Graphic Design; Manager, Communications; Manager, Fan Experience; and Manager, Merchandise Operations) as the department grows
  • Execute the club's marketing and creative vision across every fan-facing channel, turning brand strategy into tangible, on-brand assets
  • Own our visual identity and how it's applied consistently across every touchpoint
  • Direct design and content production with the Manager, Content & Graphic Design, including in-venue and gameday creative (stadium signage, scoreboard content, printed materials), digital artwork, photography and video
  • Oversee all club communications with the Manager, Communications, including announcements, press releases, statements, and internal and external messaging
  • Lead media relations: manage relationships with local and regional outlets, coordinate all media interactions and access, and earn media coverage by pitching stories and setting up key interviews
  • Prepare club leadership, staff and players for media opportunities, and manage issues and crisis communications as needed
  • Own gameday entertainment programming and the in-stadium fan experience with the Manager, Fan Experience, creating an innovative atmosphere for every home match from pre-match through the final whistle
  • Own grassroots event strategy and a year-round calendar that brings our brand to schools, youth soccer events, farmers markets, pickup tournaments, festivals and anywhere else our future fans might happen to be
  • Use grassroots and community programming to grow awareness, build fan relationships, and drive ticket and membership interest

Requirements

  • 5+ years of experience in marketing, brand, communications or creative roles, including managing or directing a team
  • Experience across several marketing disciplines, with demonstrated ownership of at least a few of the following: brand and creative, media relations and communications, grassroots or community marketing, gameday or live-event production, merchandise, and digital channels
  • A strong creative point of view and the ability to direct designers, videographers and agencies to a high standard
  • Experience owning digital properties (website, app, or email/CRM) alongside traditional brand and creative work
  • Comfort managing a high volume of live events and public-facing moments, including evenings and weekends
  • Hands-on design and content skills including as much as possible of: photography and videography, image editing, graphics and motion graphics, Adobe Creative Suite or similar
  • Experience with gameday entertainment, event production or live-event programming is a plus
  • Established relationships with Pacific Northwest media outlets and community organizations are a plus
  • Experience in professional sports, entertainment or consumer brands is a plus

Benefits

  • Generous Paid Time Off
  • Employer Sponsored Medical, Dental, and Vision insurance for employees and their dependents
  • Retirement Plan
  • Complimentary access to an Employee Assistance Program
  • Pre-Tax Flexible Spending Accounts - both Medical and Dependent Care
  • Company provided basic Life insurance and Long Term Disability
  • Other voluntary benefits, including Short-Term Disability and Term Life Insurance
Hometown Soccer Holdings logo

Hometown Soccer Holdings

Hometown Soccer Holdings is founded and operated by soccer business experts with the mission to deliver new professional soccer clubs and stadiums to cities across North America. These clubs will create unforgettable experiences for fans, energize hometown economies, open doors for aspiring players, and empower better lives within our communities - driving continuous growth and establishing a lasting legacy for soccer across the continent.Contact Us: info@hometownsoccer.comcareers@hometownsoccer.com

Founded in 2025
9 employees

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
28.4%
Direct
29.4%
Referral
12.7%
Social
7%
Paid
8.9%

Headcount Trend

Current headcount: ~11
Hometown Soccer Holdings logo

Director, Marketing and Communications

Hometown Soccer Holdings · District of Columbia, USA · On-site