Director of Marketing & Communications

Birmingham, AL (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

The role centers on creating and leading integrated marketing strategies to advance Highlands School’s mission, planning and executing campaigns, and managing communications and digital presence. It requires strong expertise in market planning, market research, and marketing management, with leadership experience and collaboration across teams. The position seeks a candidate who can support enrollment and development goals while engaging stakeholders and maintaining an active external and internal communications flow.

Job Description

Responsibilities

  • develop and manage comprehensive marketing strategies to promote the school's mission and programs
  • lead market planning
  • conduct market research
  • manage marketing campaigns
  • oversee external and internal communications
  • cultivate relationships with stakeholders to enhance visibility
  • supervise marketing staff
  • oversee website content
  • manage social media
  • support enrollment and development goals

Requirements

  • Strong skills in Market Planning and Market Research to design and execute effective marketing strategies
  • Proven expertise in Marketing Management, including campaign oversight and team leadership
  • Experience in Marketing and Sales to drive growth and enhance community engagement
  • Exceptional communication, interpersonal, and organizational skills
  • Proficiency in digital marketing tactics, social media management, and content creation
  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; advanced degree preferred
  • Experience in educational or non-profit settings is a plus
  • Ability to work collaboratively and independently in a dynamic environment
Highlands School logo

Highlands School

Highlands School is an independent school serving infants through 8th-grade students. Highlands is distinguished by its diverse community and a commitment to academic excellence, creative expression, and leadership development. We prepare and motivate students to thrive and make positive differences in a constantly-changing, global world. Our rigorous, well-rounded, and integrated curriculum encourages and celebrates academic achievement and a love for learning. Teachers challenge every student by matching high academic expectations with individual learning potential. At Highlands, we focus on the collective physical, social, emotional, creative, and intellectual development of our students. We celebrate and encourage intellectual ability, creativity, problem-solving, critical thinking, health and wellness. character development, and community service.

Founded in 1958
Birmingham, Alabama, USA

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