Director of Marketing and Communications

Responsibilities

• Create and lead an integrated communications and digital strategy that aligns internal, external, and engagement efforts with organizational priorities and grounded in Goodwill’s mission and strategic commitments.
• Define audience segments and ensure channel roles, content strategy, and engagement tactics are coordinated across internal and external touchpoints.
• Connect with leaders throughout the organization to understand how their needs translate into communications and social media strategies.
• Serve as senior advisor to leadership on messaging, positioning, digital trends, and communications risk.
• Team and vendor coordination: Supervise interns and any marketing staff, and manage relationships with vendors such as designers, printers, and agencies.
• Event support: Lead marketing and communications for special events, including coordinating event volunteers. Is responsible for entirety of Impact Awards event
• Own strategy and performance for : social platforms (LinkedIn, Facebook, Instagram, etc.), website and landing pages, email and SMS engagement, internal communications, Annual Impact Awards Celebration, corporate Branding across printed materials and signage, annual reports and other marketing materials in both print and digital format, and the Crisis Communication Plan
• Integrate digital efforts with, retail traffic drivers, donor engagement, workforce program recruitment, and advocacy
• Ensure internal communications are fully integrated into the enterprise content and campaign strategy.
• Lead a connected internal storytelling strategy that reflects external messaging and reinforces mission, culture, and priorities.

Requirements

• Bachelor’s Degree required (Communications, Public Relations, Marketing, Journalism, or related field preferred).
• 8–10+ years of experience in communications, marketing, public relations, or related field, including leadership responsibility.
• Experience in developing and leading marketing and communications strategies and multi-channel content ecosystems.
• Demonstrated success in growing engagement and impact through social media, digital storytelling, and audience strategy.
• Demonstrated success leading integrated communications across internal and external audiences.
• Experience in nonprofit, workforce development, retail, or community-based organizations preferred.
• Experience in leading and developing teams and managing cross-functional initiatives.
• Strong strategic thinking, writing, and storytelling skills with attention to clarity and audience alignment.
• Experience with digital platforms, social media, media relations, internal communications tools, and analytics.

Benefits

• Paid Time Off (PTO)
• 403(b) Retirement Savings Plan
• Employee Assistance Program
• Team Member Discount Program
• Medical Insurance
• Dental and Vision Coverage