Responsibilities

• Brand Strategy (25%)
• Collaborate with senior leadership to position Ocean State Media as a trusted and indispensable news and community resource across Rhode Island and southeastern Massachusetts.
• Develop competitive brand-level and project-specific value propositions to strengthen Ocean State Media’s reach in market and influence strategic programming decisions internally.
• Spearhead consistent application of Ocean State Media brand standards by both staff and partners across owned, earned and paid placements, including radio, television, streaming, website, social media, email, OOH and more.
• Marketing and Communications (25%)
• Develop and implement integrated, cross-channel marketing campaigns to build brand awareness, grow audience and engagement, and drive traffic to programs and events.
• Manage third-party advertising technology, including but not limited to Google Ads Manager and Meta Business Suite.
• Provide strategic counsel for membership and underwriting colleagues on supporter acquisition, retention, and engagement across platforms and projects, ensuring that organizational messaging and original storytelling is reaching appropriate audiences.
• Creative Services (20%)
• Participate in the creation and coordination of promotional assets, including brand templates, advertising placements, supporter premiums, and other collateral.

Requirements

• Bachelor’s degree in journalism, marketing, communications, public relations, business or a related field; master’s degree preferred.
• 10 or more years of progressively responsible experience in media, marketing, communications, audience development or a related field; familiarity with nonprofit, public media or mission-driven organizations preferred.
• Demonstrated success leading brand development, managing integrated campaigns and advising on communications strategies.
• Experience managing creative projects, external vendors, and cross-functional teams.
• Excellent written, verbal, and interpersonal communication skills.

Benefits

• Benefits include generous health, dental, vision insurance and PTO as well as 13 paid holidays.