Director, Marketing and Communications

Responsibilities

• Strategic Planning and Special Initiatives: Develop and implement marketing and communication strategies to support organizational goals.
• Implement rebranding within and outside of the organization, including name/logo/brand updates, new website development, and creation of new collateral.
• Revenue Generation: Support the creation and management of marketing campaigns to promote enrollment.
• Leads fundraising communications including appeals, stewardship materials, impact stories, and capital campaign content to attract and engage individual, corporate, and foundation donors.
• Support events to engage donors and stakeholders, ensuring they are memorable and impactful.
• Stakeholder Communication: Manage the MarCom Specialist to ensure effective ongoing communication with families and community partners.
• Manage internal communications, including organizational updates, SharePoint management, and all-staff events.
• Ensure effective communication during emergencies through well-coordinated external and internal channels.
• Ensure accessible and multilingual communications, coordination of translation, and consent and privacy practices for stories and images involving children and families.
• Brand Management: Lead efforts to maintain and elevate the organization's brand through strategic PR, website maintenance, social media, and email campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's degree preferred)
• 10+ years of experience in marketing and communications
• 5+ years of experience in a leadership position
• Prior nonprofit fundraising communications experience strongly preferred
• Pass a comprehensive background check, including CBI/FBI fingerprinting, child abuse and neglect state registry, MVR and a national sex offender registry check every 5 years
• Must have a valid driver’s license with evidence of active vehicle insurance
• Pediatric first aid and CPR certification
• Current PPD-TB testing, standard immunizations, and annual health statement, or willingness to obtain as required
• Participate in training programs, workshops, and meetings related to the role
• Maintains strong technology proficiency and quickly adapts to new systems, applications, and digital solutions

Preferred

• Experience in fundraising and event planning is highly desirable
• Master's degree preferred

Benefits

• 16+ paid company holidays
• Accrued vacation time (starting at 10 days/year, up to 30 with tenure)
• Paid sick time
• Medical, vision, and dental insurance coverage
• Life and AD&D insurance
• Mental health support through our medical plan and EAP
• Long-term disability coverage
• 401(k) with 5% employer match after 1 year
• FSA plans
• College 529 investment options