Responsibilities

• Marketing Strategy & Planning: Develop and implement an annual marketing plan aligned with organizational strategy, fundraising priorities, and community visibility.
• Identify key audiences, define messaging, and select channels based on audience needs and desired results.
• Maintain an integrated calendar of campaigns, events, publications, announcements, and seasonal opportunities.
• Use audience research, community trends, and performance data to guide decisions and investment.
• Brand Standards & Creative Direction: Establish and maintain organizational brand standards, including visual identity, voice, messaging, and alignment with Boys & Girls Clubs of America requirements.
• Oversee graphic design, photography, video, signage, publications, merchandise, and promotional materials.
• Provide selected templates and practical guidance for commonly used materials, including Club flyers, presentations, and family notices.
• Train staff on appropriate brand use and establish review processes for prominent or sensitive communications.
• Ensure materials are accurate, accessible, culturally responsive, and appropriately translated.
• Content & Impact Storytelling: Develop compelling stories that connect youth and family circumstances, Club experiences, meaningful outcomes, and opportunities for great futures.

Requirements

• Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience.
• Significant progressive experience in marketing and communications, including leadership of integrated campaigns and management of budgets, vendors, or staff.
• Demonstrated ability to develop strategy and personally execute high-quality work.
• Exceptional writing, editing, storytelling, and presentation skills.
• Experience with brand management, creative production, digital marketing, websites, social media, email marketing, advertising, public relations, and analytics.
• Ability to manage competing priorities and collaborate across departments and geographically dispersed locations.
• Sound judgment in handling sensitive information and representing an organization publicly.
• Nonprofit, fundraising, youth development, or education experience preferred.
• Four-year degree in related field from an accredited college or university required.
• Three to five years of progressively responsible communications and/or marketing experience required.