Responsibilities

• Develop and execute marketing and communications strategies aligned with schoolwide enrollment, retention, engagement, brand awareness, and organizational goals.
• Lead school branding and initiatives, ensuring consistent messaging, visual identity, voice, and brand standards across all communications and platforms.
• Direct multichannel marketing campaigns designed to increase awareness, generate prospective-family interest, and support enrollment growth.
• Coordinate digital, print, community-based, and other marketing initiatives and evaluate their effectiveness.
• Manage relationships with external agencies, freelancers, vendors, and creative partners, ensuring clear expectations, accountability, quality, and timely deliverables that meet school standards.
• Monitor and report marketing performance, including engagement, lead generation, conversion trends, enrollment outcomes, campaign attribution, cost efficiency, and return on investment (ROI) when measurable.
• Leverage technology, automation, and AI tools to enhance efficiency, content development, creative production, and workflow efficiency while ensuring final work remains accurate, original, human-centered, and on brand.
• Develop and maintain an annual schoolwide communications calendar and oversee the creation, coordination, and distribution of schoolwide communications including family letters, announcements, newsletters, leadership messages, promotional materials, and public-facing content.
• Lead the development and dissemination of internal and external communications, ensuring messaging is timely, accurate, consistent, and aligned with organizational priorities, messaging, and brand standards.
• Direct crisis, emergencies, and other time-sensitive communications in partnership with leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Digital Marketing, or related field or equivalent experience required. Master’s preferred.
• Minimum of 7 years of progressive experience in Marketing, Communication, Brand Management, and/or Digital Marketing.
• Minimum of 3 years of leadership experience leading cross-functional teams and external partners.
• Experience in education and/or cyber environment is desired.