Director, Marketing Communications - 196394

Responsibilities

• Partner with the Dean and Dyson College leadership to develop and implement an annual strategic marketing and communications plan aligned with university priorities and Dyson’s academic and reputational goals. Serve as a strategic advisor to the Dean on marketing and communications opportunities, risks, and emerging trends relevant to the liberal arts and sciences.
• Contribute to college- and university-level initiatives related to academic reputation, rankings, research visibility, faculty scholarship, student success, and program differentiation across the arts, humanities, social sciences, and natural sciences.
• Oversee the planning, development, and execution of integrated marketing and communications initiatives across digital, print, web, social media, email, events, and earned media. Project-manage and collaborate with UR functional teams to scope projects, manage timelines, and prioritize resources in accordance with established service-level agreements. Track and report progress against marketing and communications goals, KPIs, and timelines to the AVP and Dyson College leadership.
• Ensure consistent application of Pace University’s brand, voice, and messaging standards while reflecting Dyson College’s distinctive intellectual identity and academic breadth.
• Guide the development of compelling content that highlights Dyson College’s academic excellence, faculty research and creative activity, student outcomes, experiential learning, and alumni impact.
• Identify and develop opportunities for faculty thought leadership, expert commentary, and media placement.
• Ensure accuracy, quality, and consistency of Dyson College messaging across all platforms.
• Lead internal and executive communications for Dyson College, serving as a strategic advisor and principal writer for the Dean. Develop and deliver clear, timely, and consistent messaging to faculty and staff that supports college priorities, shared governance, and institutional alignment. Draft executive communications, presentations, and talking points, and advise on messaging and event programming for sensitive or high-impact issues.
• Ensure alignment of college-level internal communications with university-wide messaging and standards.
• Maintain strong working relationships with faculty, administrators, and staff across Dyson College departments and throughout its campuses in New York City and Pleasantville.