Responsibilities

• Define and own Chorus's core messaging, value propositions, and "Why Chorus" positioning across our Target Addressable Market (TAM) and Ideal Customer Profiles (ICPs).
• Partner with the CRO, CEO, VP of Product, and VP of Behavioral Health Programs to prioritize ICPs and align go-to-market strategies.
• Map out the customer journey across pipeline stages, ensuring seamless handoffs between marketing, sales, and customer success.
• Build sales enablement materials, including product sheets, ICP-tailored content, pitch assets, and objection-handling frameworks.
• Develop a competitive intelligence function, creating battlecards and ongoing differentiation strategies.
• Own the multi-year marketing growth plan, determining hiring priorities and sequence (e.g., demand generation, paid media, content operations).
• Recruit, onboard, and manage new FTE hires as the team expands.
• Manage existing contractors (paid search, SME content, brand/content) and determine when to convert contract resources to full-time roles.
• Manage and collaborate with our full-time Marketing Designer.
• Establish the operating rhythm, process, and cross-functional reporting cadence for the marketing function.

Requirements

• Demonstrated track record of building positioning, messaging frameworks, and sales enablement collateral in complex domains.
• Background in behavioral health programs or government-regulated healthcare SaaS is strongly preferred.
• Proven experience building or scaling a marketing function within an early-stage, resource-constrained, high-growth environment.
• Strong, concise writing ability with a "roll-up-your-sleeves" mindset for initial individual contributor execution.
• Exposure to or hands-on experience in demand generation/ growth marketing to effectively build and oversee that specialization

Benefits

• Full medical, dental, vision and life insurance benefits
• 401K matching
• Company stock options
• Unlimited paid vacation
• Performance bonuses
• Company support for career and skill development
• Fun company events and outings