Director of Marketing

Chattanooga, TN (On-site)

$62K/yr – $65K/yrDirector/Executive3+ years expFull time

Posted 3 weeks ago

Job Summary

Own the end-to-end marketing strategy and execution for CSO concerts, subscriptions, and special events, leading campaigns, creative assets, and ticketing alignment.

  • Lead campaigns from concept to completion across channels.
  • Coordinate creative assets and maintain ticketing and marketing alignment.
  • Collaborate with staff and vendors to drive audience growth and revenue.

Job Description

Responsibilities

  • Develop, manage, and execute comprehensive marketing strategies for concerts, subscriptions, and special events.
  • Develop and implement single-ticket campaigns, including direct mail, print, radio, digital, outdoor, television, social media, email, and promotional partnerships.
  • Develop and implement subscription campaigns, including renewals, acquisition, season materials, direct mail, and promotions.
  • Develop marketing plans and timelines for each major initiative, ensuring all materials and campaigns are delivered on schedule.
  • Establish measurable goals for marketing campaigns and use sales data and audience behavior to evaluate effectiveness and make timely adjustments.
  • Work collaboratively with staff to ensure marketing strategies support organizational goals.
  • Stay current on trends in arts marketing, audience development, digital marketing, ticket sales, and patron engagement.
  • Identify opportunities for cross-promotion, audience growth, and increased ticket revenue.
  • Manage marketing projects from concept through completion, including developing timelines, coordinating vendors, creating or directing creative assets, proofing materials, and ensuring deadlines are met.
  • Serve as the designer and creative lead for CSO marketing and communications materials.

Requirements

  • Minimum of 3-5 years of progressive experience in marketing, communications, audience development, arts administration, sales, or a related field.
  • Demonstrated experience developing and executing marketing campaigns from concept through completion.
  • Strong graphic design experience and proficiency with Adobe Creative Suite or comparable design software.
  • Strong written and verbal communication.
  • Strong analytical skills and the ability to interpret sales and audience data and turn information into actionable decisions.
  • Excellent organizational and project-management skills.
  • Strong computer skills and proficiency with Google Workspace and Adobe Creative Suite.
  • Ability to learn and effectively administer ticketing, CRM, website, email marketing, and other technology platforms.
  • Strong attention to detail and commitment to accuracy.
  • Ability to troubleshoot problems, make decisions, and think creatively under pressure.

Preferred

  • Experience with CRM, ticketing, email marketing, or database systems preferred.
  • Experience with arts, nonprofit, entertainment, performing arts, or event marketing preferred.
  • Experience managing a budget and working with outside vendors preferred.
  • Bachelor's degree preferred in Marketing, Communications, Public Relations, Business, Arts Administration, Graphic Design, or a related field.

Benefits

  • Healthcare stipend, flex time, employer 403(b) retirement contribution, vacation, holiday, and sick leave.
Chattanooga Symphony & Opera logo

Chattanooga Symphony & Opera

1.0 Glassdoor

The mission of the Chattanooga Symphony & Opera (CSO) is to inspire, engage, and enrich the greater Chattanooga community through music and music education. Founded in 1933, the CSO has been an instrumental part of the greater Chattanooga community. The CSO’s mission is to inspire, engage, and enrich the greater Chattanooga community through music and music education. As the city’s only fully professional performing arts organization, the CSO provides a superb orchestra that enhances the region’s quality of life and economic vitality.In addition to performing a full season of mainstage concerts, the CSO conducts a variety of community, education, and engagement events throughout the year. Through our mainstage concerts, educational programming, and community engagement activities, the impact of the CSO’s endeavors reach over 100,000 individuals annually. Our focus on music and music education has made us an instrumental part of the greater Chattanooga community. Thanks to the valued support of annual donors, our story can not only be told—it can be heard from school auditoriums to the Tivoli Theatre.For additional information on the CSO and how you can play your part to support music and music education, please contact us at 423-267-8583 visit us online at http://www.chattanoogasymphony.org/support.

Founded in 1933
Chattanooga, Tennessee, USA
55 employees (28 in marketing)
0% recommend to a friend

Salaries

Posted range

$62K/yr – $65K/yr

Taken straight from the job posting.

See all Chattanooga Symphony & Opera salaries

Marketing Team

Marketing Team Size
4 (7% of company)
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~55

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Chattanooga Symphony & Opera logo

Director of Marketing

Chattanooga Symphony & Opera · Chattanooga, TN · On-site