Director of Marketing

New York City, NY (On-site)

$115K/yr – $130K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the NY hospitality marketing and programming engine, driving top line revenue across brand, digital, and activations while coordinating with the VP of Marketing and press partners.

  • Ownership: Marketing and programming strategy for multiple venues with monthly activations and a unified digital plan.
  • People and partnerships: Lead the marketing team, manage third party vendors, and negotiate pricing with vendors; maintain press and media relationships.
  • Operations and budgets: Oversee six- to seven-figure budgets, monitor market trends, and implement cost cutting where possible.

Job Description

Responsibilities

  • Responsible for leading and driving top line revenue for all areas of marketing and programming.
  • Having daily communication with the Vice President of Marketing when in need, guidance, and all / any questions.
  • Assesses and reacts to market trends, market share and the competitive hotel, food and beverage environment. This includes nightlife + day life.
  • Develops and implements a marketing brand, digital and social media plan designed to achieve the desired positioning of the food and beverage outlets, as well manages all marketing team counterparts action items within the approved plan.
  • Develops all and any marketing roll out plans for major announcements and working hand in hand with local Press Team.
  • Conceptualizing, developing and executing well thought-out Programming and Activations on a monthly basis per venue and where applicable.
  • Ensures all marketing team members are performing their day-to-day tasks and responsibilities set forth.
  • Participating in all weekly team meetings and being the leading voice of the New York Marketing Department.
  • Maintaining, communicating and the driving force of our third party teams i.e. Press & Media, Social Media Agencies.
  • Ensuring all Digital Media Platforms are up to date at all times with the marketing team. i.e. Photography, Video, Events, Press, Special Events, Overall Copy.

Requirements

  • Bachelor9s Degree preferred in Marketing or Communications.
  • 5-7 years9s experience in past previous marketing roles. (hospitality and entertainment industry preferred).
  • Experience dealing with / communicating with ownership groups and executive leadership.
  • Managing six figures to seven figures annual marketing budgets.
  • Excellent in social media, digital marketing and management of creative design.
  • Ability to direct, lead, train, motivate and drive a direct marketing, brand and creative team, and develop a cooperative, competitive team spirit and winning attitude.
  • Excellent in Digital Paid Media space, Analyzation, Planning, Budgeting & Executing.
  • Must be proficient in MS Office including Word, Excel, Power Point. Plus in Canva, Adobe and other Platforms.
  • Must be proficient in Food & Beverage Platforms. i.e. Seven Rooms, Open Table, Resy
  • Must be proficient in Social Media Platform. i.e. Meta, X, Tik Tok, Pinterest, Snapchat, LinkedIn

Benefits

  • Benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Time Off
Carver Road Hospitality logo

Carver Road Hospitality

Carver Road Hospitality is a trailblazer in creating elevated, award-winning dining, day-life and nightlife experiences. With a portfolio that includes acclaimed venues such as Carversteak, Flanker, and Casa Playa in Las Vegas, Seamark Seafood + Cocktails in Boston at Encore Boston Harbor, Rosevale Kitchen & Cocktail Room + Starchild Rooftop in New York City, we pride ourselves on delivering innovative concepts and exceptional service. Headquartered in Las Vegas with a strong presence in New York, Salt Lake City, Boston and Glendale, AZ our team is driven by creativity, excellence, and a passion for hospitality. We are committed to fostering growth and creating opportunities for hospitality professionals to build their careers and grow alongside us as we continue setting new standards in our industry and shaping the future of dining and entertainment across the country and soon to be internationally.Venues include:Carversteak | Resorts Worlds Las VegasFlanker Kitchen & Sports | Las Vegas, Salt Lake City, ArizonaRosevale Kitchen & Cocktail Room | CIVILIAN Hotel, NYCStarchild Rooftop | CIVILIAN Hotel, NYCCasa Playa | Wynn Encore Las VegasSeamark Seafood & Cocktails l Encore Boston HarborOld Wives' Tale l Encore Boston HarborEmmy's Pizza

Founded in 2020
Las Vegas, Nevada, USA
59 employees (14 in marketing)