Responsibilities

• Marketing Strategy: Create, implement, and evaluate, based on the established objectives, market characteristics, and budget.
• Return on Marketing Spend: Track and report deep metrics to determine ROI for implemented marketing efforts.
• Referral Programs: Manage, enhance, and grow client and professional referral programs.
• Social Media: Develop and execute social media campaigns; maintain an active presence across all social media platforms; tabulate and provide bi-weekly reports to the Owner of engagements and new followers.
• Content Creation: Develop content for periodic newsletters (digital and print), along with brochures and other promotional materials for direct mail campaigns. Includes producing short videos for education blogs and social media purposes.
• Digital Presence: Promote online reviews from the existing client list and create landing pages for digital marketing campaigns.
• Event Planning: Coordinate online and in-person events.
• Digital Ads: Monitor and supervise digital ad campaigns.
• Community Outreach: Assist with more ways to reach and support our local community.

Requirements

• Minimum 4 to 5 years of experience managing marketing strategies and delivery. (Law firm or other relevant work experience in a professional service environment).
• A record of success leading direct response marketing, including digital platforms.
• Highly skilled at directing the strategy for lead generation, increasing volume and conversion rates across all platforms (SEO and Google Analytics).
• Social media creation and management experience.
• Excellent written communication.
• Experience with Office suite, including Excel, and the ability to prepare and present metrics reporting.
• Strong presentation design skills.
• Demonstrable project experience/portfolio of work.
• Bachelor’s degree in communications, marketing, or similar relevant field.