Director, Marketing Campaigns

USA (On-site)

$128K/yr – $188K/yrDirector/Executive10+ years expFull time

Posted 5 days ago

Job Summary

Own and lead the enterprise marketing campaign function from strategy through execution, driving revenue growth, multi-channel optimization, and organizational change.

  • Campaign strategy, leadership, and cross-functional alignment
  • Team development, talent management, and vendor partnerships
  • Analytics, ROI optimization, and digital transformation initiatives

Job Description

Responsibilities

  • Provide senior leadership and strategic vision for comprehensive marketing campaign operations
  • Develop and execute enterprise campaign strategies that drive significant revenue growth and market expansion
  • Lead marketing campaign organization including campaign management, creative, and analytics teams
  • Partner with executive leadership to align campaign strategies with corporate business objectives
  • Oversee substantial campaign budgets and drive optimization across all marketing channels and programs
  • Drive campaign innovation, advanced targeting strategies, and competitive advantage initiatives
  • Lead comprehensive customer acquisition, engagement, and conversion optimization programs
  • Establish and maintain senior-level relationships with key vendors, agencies, and strategic partners
  • Drive campaign technology adoption, marketing automation, and digital transformation initiatives
  • Lead organizational development, talent management, and team building for campaign functions

Requirements

  • Other senior leadership responsibilities as assigned
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 10+ years of marketing campaign experience with 5+ years of senior leadership experience
  • Proven track record of leading campaign organizations and driving significant revenue growth
  • Advanced strategic thinking and senior-level business acumen
  • Exceptional communication, presentation, and leadership abilities
  • Extensive experience with integrated campaign strategies, digital marketing, and marketing technology
  • Strong financial acumen and experience managing substantial campaign budgets
  • Expert knowledge of campaign analytics, performance optimization, and ROI analysis
  • Proven ability to drive campaign innovation and organizational change initiatives

Benefits

  • meeting-free Friday afternoons allowing more time for heads down work and professional development
  • We promote continual learning and internal mobility
  • opportunities to foster community, learn, and grow
  • comprehensive benefits package
  • fair, transparent pay
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Wiley

3.7 Glassdoor

We transform knowledge into accessible and actionable intelligence for today's challenges and tomorrow's possibilities. Through access to trusted research, data, and AI-powered platforms that power progress, we accelerate scientific breakthroughs, support learning, and drive innovation that redefine fields and improve lives. We're your partner in pioneering the future – in a world driven by curiosity and continuous discovery.

Hoboken, New Jersey, USA
9K employees
70% recommend to a friend
78% CEO approval

Salaries

Posted range

$128K/yr – $188K/yr

Taken straight from the job posting.

See all Wiley salaries

Traffic Signals

Monthly Visitors
39.9M
Monthly Google Ads Budget
$31K
Traffic Source Mix
Search
37.4%
Direct
20.1%
Referral
6.5%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~9K

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Director, Marketing Campaigns

Wiley · USA · On-site