Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the Bank’s overall strategic plan, growth objectives, target markets, and client segments.
• Partner with executive leadership to translate business priorities into clear, actionable marketing initiatives.
• Serve as a strategic marketing advisor to leadership, bringing forward recommendations, ideas, market insights, and opportunities rather than simply responding to requests.
• Develop an annual marketing plan and calendar that provides greater visibility into campaigns, events, communications, sponsorships, and key initiatives throughout the year.
• Establish priorities and ensure marketing resources are focused on initiatives that provide meaningful value to the Bank and its clients.
• Manage the marketing budget, outside partners, vendors, and agency relationships as appropriate.
• Develop meaningful metrics to evaluate marketing effectiveness and regularly communicate results, opportunities, and recommendations to leadership.
• Maintain and evolve brand standards across digital, print, advertising, events, presentations, collateral, and internal and external communications.
• Ensure the Bank’s marketing reflects the sophistication of our clients while remaining personal, approachable, and relationship-driven.
• Develop messaging that reinforces the Bank’s commitment to Relationships, Solutions, and Trust and brings those values to life through the client experience.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred but not required.
• Significant progressive marketing experience, including experience leading marketing strategy and execution.
• Experience within banking, financial services, professional services, or another highly regulated and relationship-driven industry strongly preferred.
• Demonstrated ability to develop marketing strategies that support business development and measurable organizational objectives.
• Strong understanding of brand management, digital marketing, content strategy, client engagement, events, communications, and campaign development.
• Experience working directly with senior executives and business leaders.
• Ability to understand complex products and services and translate them into clear, compelling, client-focused messaging.
• Strong project management skills with the ability to manage multiple initiatives, stakeholders, deadlines, and priorities simultaneously.
• Strong written and verbal communication skills with excellent attention to detail.
• Experience managing budgets, vendors, agencies, and external partners.