Responsibilities

• Take full ownership of Stryker's internal book-a-call, webinar, and future funnels — from first click to shown call, including landing pages, VSLs, lead forms, calendar flows, and follow-up.
• Plan, launch, and manage all in-house Meta campaigns, controlling budgets, bids, audiences, placements, and account structure to hit target CPL, cost per booked call, and CAC.
• Set the strategy, angles, and scripting for ads and VSLs, turning data and customer proof into high-performing creative and directing in-house and freelance creatives based on performance.
• Run a weekly testing roadmap across hooks, creatives, audiences, offers, and funnel steps, documenting results into playbooks that make future scaling faster.
• Set up and maintain tracking and attribution — pixel/CAPI, UTMs, offline events, and CRM integration — so every scaling decision is backed by clean data.
• Partner weekly with the Sales Director on lead quality, show rate, and close rate, adjusting targeting and funnels based on real sales feedback.
• Own daily and weekly reporting on spend, CPL, cost per booked call, show rate, and CAC, translating goals into spend targets and clear keep / kill / scale / fix-funnel decisions.
• Document winning campaigns, creatives, and processes into SOPs so a future team can plug in and execute without a performance drop.

Requirements

• 5+ years as a Head of Marketing for a B2B business, ideally in the $10M–$50M range.
• Internally managed $100k+/month in Meta ad spend.
• Direct-response lead gen experience with call/webinar funnels.
• Directly involved in ad and VSL scripting, not just running creative handed to them.
• Data-driven, with experience setting up or improving tracking and attribution.
• Background in local/home services lead gen (roofing, HVAC, plumbing, remodeling) preferred.
• Experience using HubSpot.

Preferred

• Background in local/home services lead gen (roofing, HVAC, plumbing, remodeling) preferred.

Benefits

• Month tax-free healthcare stipend for marketplace coverage
• MacBook provided