Responsibilities

• Build and lead a new, unified Brand & Creative function - defining its mandate, operating model, and standards.
• Own brand and creative strategy in direct service of pipeline and demand, alongside brand awareness and reputation.
• Lead, mentor, and raise the strategic altitude of a multidisciplinary team across content, social/brand, and design - holding them accountable for both outcomes and their development.
• Own and set the editorial calendar, and direct creative across the funnel - so content and creative ship on a deliberate cadence that's measurably moving the business, not just looking good.
• Provide the team with a stream of creative concepts to experiment with, feeding the demand generation testing cadence
• Define and own brand and creative standards, voice, and tone across and collaborate with channel leads to implement
• Partner with Demand Generation and Product Marketing to identify and close content gaps for target-account needs, ensuring brand and creative support demand programs rather than run parallel to them.
• Define how brand and creative impact is measured - tying work to pipeline, demand, and awareness—and report on it candidly, wins and misses alike.
• Represent brand and creative in marketing leadership forums and shape company-wide go-to-market strategy.

Requirements

• 8+ years in brand, design, or creative direction, including 3+ years building and leading creative teams - ideally in B2B SaaS or an agency.
• A strong portfolio spanning both system-level brand work (identity, guidelines, messaging frameworks) and high-craft execution across web, content, social, and campaigns.
• A track record of brand and creative work that moved business metrics - pipeline, demand, and awareness - not just creative output, and the data to demonstrate it.
• Proven ability to translate business goals into clear creative briefs, concepts, and measurable outcomes.
• Experience leading multidisciplinary teams across design, content, and social as a player-coach - equally credible setting direction and getting hands-on. Comfortably acts as a connector across departments, and the kind of partner whose commitments and timelines other teams trust.
• A record of building and scaling brand systems and creative processes - guidelines, templates, and workflows - that let a lean team punch above its weight and keep non-designers on-brand.
• A systems-minded operator who builds frameworks that outlast you, leads calmly under pressure, and creates clarity in ambiguity, rather than someone whose impact is capped by their own output.
• Excellent written, visual, and verbal communication - you can present creative rationale to an executive audience and earn buy-in.
• An analytical mindset: you partner with the Director of demand generation to define how brand and creative impact is measured and report on it candidly, wins and misses alike.
• Comfort partnering across demand generation, product marketing, and corporate communications to ship one coherent story across the funnel.