Brand and Reputation Marketing Specialist

Harrisburg, PA (On-site)

$55K/yr – $65K/yrMid Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own and drive the reputation management program across platforms, including response strategy, review generation, and location-level insights, while partnering with Sales, CX, and Operations to improve customer experience.

  • Own response strategy, including handling high-visibility or sensitive situations
  • Lead and scale an employee-driven review generation program across locations
  • Provide actionable recommendations based on location-level performance and insights

Job Description

Responsibilities

  • Reputation Management & Response Strategy
  • Oversee brand presence across major platforms including Google, Facebook, Yelp, BBB, and more
  • Ensure timely, thoughtful, and brand-aligned responses to customer reviews
  • Own response strategy, including handling high-visibility or sensitive situations
  • Review Generation & Program Management
  • Lead and scale an employee-driven review generation program by:
  • Increasing participation across locations
  • Tracking performance and adoption
  • Ensuring fairness and consistency
  • Drive improvements in review volume, velocity, and quality

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field
  • 3–5+ years of experience in brand, reputation, customer experience, or marketing roles
  • Experience managing online reviews across platforms (Google, BBB, Yelp, etc.)
  • Strong written communication skills, especially in handling sensitive or complex responses
  • Proven ability to work cross-functionally and influence outcomes
  • Experience with NPS or Voice of Customer programs
  • Familiarity with reputation management tools (e.g., Broadly, Sprout Social)

Preferred

  • Experience in multi-location, DTC, or home services environments (preferred)
Kitchen Saver logo

Kitchen Saver

Kitchen Saver | Cabinet refacing done right. Avoid the mess, time and cost of major remodeling, while renewing the look of your kitchen with cabinet refacing in as little as 3 days.

Founded in 1979
Owings Mills, Maryland, USA
12 employees (1 in marketing)

Salaries

Posted range

$55K/yr – $65K/yr

Taken straight from the job posting.

See all Kitchen Saver salaries

Traffic Signals

Monthly Visitors
13.1K
Monthly Google Ads Budget
$24.5K
Traffic Source Mix
Search
31.2%
Direct
46.9%
Referral
5.9%
Social
14.2%
Paid
1.8%

Headcount Trend

Current headcount: ~12
Kitchen Saver logo

Brand and Reputation Marketing Specialist

Kitchen Saver · Harrisburg, PA · On-site