Responsibilities

• Develop and define global brand and product strategies, including positioning, unique selling points, and go-to-market approaches based on insights and market analysis
• Collaborate with cross-functional teams to align marketing strategies with overall business objectives and ensure consistent brand representation across campaigns
• Lead the planning and execution of global marketing campaigns, overseeing creative development and tactical implementation
• Manage internal creative teams and external agencies to produce key marketing assets and programs, ensuring alignment with brand standards and campaign goals
• Partner with development studios to craft product marketing strategies, including target audience identification, monetization models, launch timing, and feature promotion
• Incorporate consumer insights through qualitative and quantitative research to inform game development and marketing decisions
• Oversee marketing budgets, ensuring effective allocation of resources to maximize campaign impact and ROI
• Monitor campaign performance and adjust strategies to optimize engagement and brand growth

Requirements

• 5-7 years of experience in brand and product marketing, preferably within the gaming or entertainment industry
• Bachelor’s degree or equivalent; an MBA is a plus
• Deep understanding of AAA game development, platform experience, and the gaming industry landscape
• Proven success in developing global consumer strategies and executing mass-market marketing campaigns
• Strong knowledge of brand marketing, consumer insights, and performance-based marketing techniques
• Experience managing marketing budgets and collaborating with creative teams and external agencies
• Excellent stakeholder engagement skills, with the ability to influence internal and external partners
• Passion for video games and familiarity with current gaming trends and communities

Benefits

• Competitive base salary ranging from $165,100 to $247,700 USD, commensurate with experience and location
• Comprehensive health benefits including medical, dental, and vision coverage
• Matching 401(k) retirement plan
• Paid time off and wellness programs to support work-life balance
• Employee discounts on Sony products and services
• Performance-based bonus packages
• Flexible work arrangements, including remote work options on the West Coast