Responsibilities

• Conduct scheduled tastings, promotional events, and consumer-facing activations.
• Proactively engage consumers rather than waiting for them to approach the tasting area.
• Introduce consumers to the brand's portfolio and make recommendations based on taste preferences.
• Clearly communicate key brand attributes, including Caribbean-inspired heritage, 100% corn-based vodka, coconut husk filtration, six-times distillation, gluten-free and vegan attributes, and the 'It's Island Time' brand positioning.
• Convert consumer engagement into measurable bottle sales and encourage consumers to explore multiple SKUs when appropriate.
• Maintain awareness of promotional pricing, displays, and product availability within the account.
• Build positive relationships with store managers, retail associates, bartenders, account personnel, and distributor partners.
• Confirm products are properly displayed and accessible before beginning an activation.
• Alert management to low inventory, out-of-stocks, pricing issues, missing SKUs, or other execution opportunities.
• Support displays, secondary placements, cold-box placements, and approved merchandising initiatives when applicable.

Requirements

• Strong interpersonal and communication skills with a confident, outgoing personality.
• Previous brand ambassador, hospitality, retail, beverage, sales, promotional, or event experience preferred.
• Ability to initiate conversations, educate consumers, and comfortably ask for the sale.
• Strong organizational and time-management skills with the ability to work independently while following established company standards.
• Team-first attitude and willingness to support broader market objectives.
• Reliable transportation and reliable smartphone access for scheduling, communication, photography, dashboards, and reporting.
• Availability for evenings and weekends, when most activations occur.
• Ability to stand for approximately 3-4 hours, transport promotional materials and product, lift and carry approximately 25-40 pounds, and set up or break down tasting equipment.
• Previous beverage-alcohol experience is preferred but not required for candidates with strong sales ability and professionalism.