Director of Marketing and Business Development

Oklahoma, USA (On-site)

Salary Not AvailableDirector/ExecutiveUnavailable

Posted 1 day ago

Job Summary

Own the planning, execution, and leadership of the hospital’s marketing, admissions, and business development efforts to drive occupancy, while building relationships with clinical leadership and key referrals.

  • Lead the marketing and admissions strategy and team to meet volume goals.
  • Develop and promote new programs in partnership with clinical leadership.
  • Build and manage relationships across assigned territories to support referrals and admissions.

Job Description

Responsibilities

  • The Director of Marketing and Business Development (DMBD) is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the facility.
  • Manages and directs the staff in the Marketing and Business Development Department to achieve budgeted volume goals for average daily census and admissions.
  • Provided administration with summaries and recommendations from market research evaluations.
  • Coordinates the production and placement of advertisements.
  • Works in conjunction with clinical leadership to develop and promote new programs and services.
  • Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and out-patients visits, develops, and conducts ongoing marketing/sales training for marketing teams.
  • What you bring: Licensed as a Social Workers, Nurse, PT, OT, or SLP preferred. Pharmaceutical sales experience a plus.
  • Experience working in the medical environment promoting programs and services.
  • Ability to build strong relationships in an assigned territory utilizing clinical and selling skills.
  • Passionate patient advocate assisting in the referral to admission process.

Requirements

  • - Three to five years current experience in healthcare required, preferably in a hospital setting or sales.
  • - Strong background in client services and relationship management preferred.
  • - Supervisory/leadership experience required.
  • - Current, valid, and active driver’s license, auto insurance, and clean driving record required.
  • - Ability to travel using publicly available air and ground transportation.
  • - Bachelor’s degree in healthcare field, marketing, or related field preferred

Preferred

  • - Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
  • - Demonstrates general computer skills including: data entry, word processing, email, and record management.
  • - Effective organizational and time management skills.
  • - Effective written and verbal communication skills.
  • - Ability to maintain quality and safety standards.
  • - Ability to maintain proper levels of confidentiality.
  • - Ability to work closely and professionally with others.
  • - Ability to develop and implement strategic sales plans.
  • - Ability to meet tight deadlines in relation to reports, plans, projects and other job responsibilities

Benefits

  • - PPO and High Deductible Medical Plan options
  • - Flexible Spending and Health Savings Account options available
  • - Dental and Vision coverage
  • - 401K with employer matching
  • - Life insurance
  • - Short-and-long term disability
  • Wellness & Work Life Balance:
  • - Employee Assistance Program
  • - Wellness Program with quarterly wellness challenges with participation incentives
  • - Earned Time Off - start accruing vacation time
Ernest Health logo

Ernest Health

3.2 Glassdoor

At Ernest Health, we provide specialized medical and rehabilitative services to our patients through our rehabilitation and long-term acute care hospitals. Our patients often are recovering from disabilities caused by injuries or illnesses, or from chronic or complex medical conditions. Our hospitals are located in Arizona, Colorado, Idaho, Indiana, Montana, New Mexico, Ohio, South Carolina, Texas, Utah, and Wyoming. Each hospital is managed locally to best meet the needs of each community. However, we share information, knowledge and resources throughout all our hospitals so we can continually evaluate and improve the delivery of care to our patients.These effort have earned us recognition as a national healthcare leader, allowing our hospitals to provide the highest level of care available to patients in their own communities.

Founded in 2004
Mesquite, Texas, USA
779 employees (17 in marketing)
49% recommend to a friend
50% CEO approval

Marketing Team

Marketing Team Size
16 (2% of company)
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$204M
Last Raise
$204M
Debt Financing, 15 years ago

Funding History

  • Jun 2011
    Debt Financing • $204M

Traffic Signals

Monthly Visitors
20K
Monthly Google Ads Budget
$50
Traffic Source Mix
Search
49.3%
Direct
36%
Referral
10.8%
Social
2.2%
Paid
1.4%

Headcount Trend

Current headcount: ~779
Ernest Health logo

Director of Marketing and Business Development

Ernest Health · Oklahoma, USA · On-site