Responsibilities

• Own the end-to-end digital and out-of-home marketing strategy, from campaign development and paid media to creative, PR, and executive reporting
• Partner closely with our organic social, influencer, and artist marketing teams to deliver full-scale campaigns that drive ticket sales and elevate our brand
• Lead and grow a high-performing team while partnering cross-functionally with ticketing, sponsorship, operations, and artist relations to bring each festival to life
• Think big while staying hands-on, equally comfortable building strategy decks and being in the weeds on briefing and overseeing creative deliverables, executing in a fast-paced festival environment
• Develop and execute integrated, multi-channel marketing strategies, digital, paid social, email, PR, content, media buys, out of home, and partnerships, to drive ticket sales and brand growth
• Oversee national and market-level campaigns for all festivals and branded events, ensuring creative, sponsorship, and ticketing teams are aligned and moving in the same direction
• Analyze ticketing data, audience insights, and engagement metrics to continuously optimize campaigns and inform future strategy
• Stay ahead of cultural, digital, and experiential trends to keep Breakaway's marketing fresh, relevant, and ahead of the curve
• Own a significant portion of the marketing budget, allocate resources strategically across channels and track ROI to ensure every dollar drives results
• Direct the in-house graphic design category, setting the creative bar for all visual output across digital, print, OOH, and on-site experiential formats, across festivals and all other Breakaway properties and verticals

Requirements

• 7–10+ years of progressive marketing experience, ideally in live events, festivals, or entertainment
• 3+ years of management experience leading multi-disciplinary teams (marketing, graphic design, paid media, PR) in a fast-paced environment
• Proven track record of driving ticket sales and engagement through integrated campaigns
• Deep expertise in digital marketing, social media, content strategy, email marketing, web marketing, and paid media
• Experience in PR, earned media strategy, and media relations
• Strong executive presentation skills; comfortable building and delivering polished decks to C-suite and executive leadership
• Experience managing large marketing budgets, vendors, media buys, and agency relationships
• Strong leadership, communication, and project management skills
• Data-driven with strong analytical and reporting capabilities
• Willingness to travel frequently and work nights/weekends/holidays during the festival period

Preferred

• Bonus: Existing relationships with media outlets, agencies, influencers, and partners in the music/live entertainment industry