Responsibilities

• Develop and execute comprehensive marketing plans and strategies to drive brand awareness, customer acquisition and retention, and revenue growth across equestrian and hospitality business lines.
• Lead integrated marketing campaigns across digital, social, PR, events, and traditional channels to support equestrian programming, competitions, and hospitality offerings.
• Define audience segmentation, brand positioning, and messaging to elevate the World Equestrian Center as a premier equestrian and destination experience.
• Oversee marketing for equine events and industry sponsorships and partnerships, alongside hospitality initiatives including lodging, dining, and guest experiences.
• Collaborate cross-functionally with operations, sales, events, executive leadership, Ownership, and Board of Directors to align marketing with business objectives, company’s vision and mission, furnish insider insights, strategies, and provide guidance to steer company endeavors.
• Leverage data, analytics, and market research to drive decision-making, brand relevancy, and guest engagement, optimize performance, and identify growth opportunities.
• Ensure brand consistency and ongoing evolution across all business units, including equine, hospitality, retail, and affiliated properties.
• Identify new platforms to grow World Equestrian Center’s internal and external storytelling to reach new audiences.
• Develop and manage strategic marketing plan, marketing and media budgets, and performance metrics.
• Monitor current forecast and future financial/business performance and are actively involved in analyzing and implementing required changes.

Requirements

• Bachelor’s degree in Marketing, Business, Hospitality, or related field
• 10+ years of marketing, brand strategy, and communications experience, preferably in equine, hospitality, destination, and/or luxury sectors.
• Knowledge of the luxury travel sector, including hospitality
• A preference will be given to candidates with work experience in Sports, Destinations, and/or Equine.
• Proven success leading integrated marketing strategies for multi-faceted and/or complex, global brands
• Experience managing agencies, media strategy, and marketing budgets.
• Recognized for excellent managerial and organizational skills and have demonstrated proven leadership and a track record of mentoring and developing talent.
• Strong interpersonal skills and the ability to work effectively at all levels of the organization and in a multicultural environment.
• Candidate will be balanced in experience and personality, providing both creative direction and detailed performance analysis.
• Strong analytical, strategic thinking, and leadership skills

Preferred

• Equine industry knowledge or experience strongly preferred.

Benefits

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Relocation assistance
• Vision insurance